Imagine if the user of a carpool app accidentally changed their pickup and drop-off destinations. Or if your website visitor can't figure out how to make an appointment with you. User experience (UX) design is what makes your product usable and useful to your audience, and it can't exist without UX writing.
A good UX writer knows that clear and concise language is the best way to guide a user through a product. By following the basics of UX writing, you help your audience navigate your product and appreciate everything else it has to offer. Their goal is to ensure that their users have an enjoyable experience, and achieving this involves a collaborative effort from writers, web design experts, and SEO specialists.
But what is UX writing and why is it important? When you know this, you can start taking full advantage of UX writing services. In this blog, we break down:
• What is UX?
• What is UX writing in 2021?
• Expert UX writing tips
We also list the top UX writing guidelines that are followed by all of the leading UX writing agencies today.
What is UX writing?
User experience writing is about using words to guide users through products such as websites and computer applications or applications. However, UX writing principles can also be applied to any product, system or service that involves user or customer interaction.
So that explains the writing side, but what is UX itself? Let's take a closer look to give you a more comprehensive view of user experience writing.
What is UX?
User experience covers the overall experience of interacting with your product. The things that contribute to your customer satisfaction may be factors external to the product itself. Generally, this applies to customer touch points, such as a website, where the user experience directly impacts your sales. The UX writing guidelines align with what makes for a great user experience and helps your customers stay engaged.
UX writing is directly related to how easy or difficult it is for users to interact with the product itself. Therefore, basic UX copy examples include navigation bar labels, call-to-action (CTA) button text, onboarding messages, and error messages.
Why UX Writing Matters
Excellent UX copywriting helps customers use and understand your product and the touch points they engage with when engaging with your brand. There is no question that you need to capture and retain the attention of your customers, and you benefit when they engage. Without UX writing, your users might feel confused or frustrated, not knowing what to do on your site or how to interact with it. Worse still, poor navigation and lack of direction often means that they leave your site quickly due to dissatisfaction with the interaction.
UX designers create a product to be intuitive in terms of functionality, while a UX writer fills in every knowledge gap through written instructions and explanations. Your website cannot be 100% user friendly without professional UX writing to drive action.
The benefits of UX writing for websites
UX writers and web design experts are vital resources in creating the most optimized experience for your site visitors. It is a good idea to invest in professional content writing services so that your search engine optimized (SEO) editorial content is found online. But you also need to write about user experience to encourage your audience to take action to become your customer.
Here's what website writing and UX can do for your business:
• Increase online visibility
A recent update from Google and a hot topic in the world of SEO, strengthens the relationship between UX and SEO. The update means that websites that offer a great user experience, according to the Page Experience guidelines, have priority in Google Search rankings. Achieving great UX design is a collaborative effort, and involving a UX writing agency, content writing agency, and web design agency is the most strategic option.
• Encourage users to act
You must use a combination of words and visuals to tell your site visitors what to do. For example, they need to know that they must click "Submit" when submitting their contact information, or all their optimization efforts will be wasted. If you want them to read a related blog post, your UX copy and button text should reflect that.
• Improve session length
Session duration refers to the time your site visitor spends on your website as the sum of time spent on different pages. Keeping them engaged on the page positively impacts your search ranking and sales potential. What you don't want is for a user to bounce or exit immediately after viewing a page.
10 Basic UX Writing Principles You Should Follow
Marketing-oriented copy is essential for your company's online visibility, while UX writing services are important for your product's usability. You need UX copy to guide your audience in the right direction and keep them engaged.
UX rules cover proven ways to deliver the best possible user experience, but your implementation must be unique to your business and your goals. The best UX writer takes these UX writing guidelines and applies them to the unique context of their business.
Here's a rundown of the UX writing rules that all UX writing agencies swear by:
1. Be concise
UX copy is always clear and concise. Cut out unnecessary words and phrases without compromising the readability and substance of your message. People naturally shy away from anything complicated or time-consuming, so keeping things simple is a rule that will always dominate lists of UX writing tips.
2. Use natural language
Write the way your users speak. Something unique to UX writing is that your copy is considered effective if your users barely notice it. Don't explain too much and keep a conversational tone.
3. Stay consistent
If you want your user to sign up for your webinar, don't change it with the word sign up on the next page. This also applies to your company's preferred tone of voice and personality.
4. Be decisive
Every aspect of your UX design must align with an end goal. The user must understand what they are trying to achieve and what is at the end of any process through words and visuals.
5. Help your user
Always empathize with your user: What would you like to see to improve your experience? Having an uplifting error message is one of the best uses of this. If a certain button on your site is not working, you want to apologize while offering an alternative option or immediate solution.
6. Write for a general audience
You have everything to gain by keeping your content universal. Stay away from jargon, uncommon terminology, and industry jargon. If necessary, define everything the first time you mention it.
7. Put benefits before features
Gave " Improve your sleep cycle with our sleep tracker” instead of “Use our sleep tracker to improve your sleep cycle”. Emphasize what's in it for the user before going into more detail.
8. Write great headlines
In addition to grabbing your audience's attention, headlines and headlines are vital for UX and SEO. They improve readability by better organizing content and let search engines know what your content is about when web crawlers 'read' it.
9. Know your platform
Master the difference between writing for websites, apps, and other products. I would not ask a user to click when you use a mobile application or that touch when browsing a desktop site. Involve UX copywriting services in the early stages of your website copywriting process to ensure that your UX copy is perfectly tailored to your business needs.
10. Test continuously
You can follow all the rules in the book, but you still won't get the results you want. Make sure your copy of UX is effective by testing aggressively. Of course, this will be based on your unique goals, style, and audience. Understand your audience pain points, apply them to your UX writing strategy, and run A / B tests regularly.
Get help from professional UX writing services
Remember that refining your user experience makes your target audience more likely to interact with you. But to produce truly profitable results, you need a holistic strategy and custom solutions.
All portfolio Content writing professionals offer conversion-focused UX copywriting, sales-focused website copywriting, and search-optimized content. A content writing agency will always be guided by the most up-to-date UX writing tips. And you can trust that a web design agency will have the UX design and web design experts you need for a high-performing website.
contact us today to learn more about how we can help you with your end-to-end UX, SEO and web design needs.