The creation of a editorial plan It is the first step you must take in a strategy of content marketing . Having clear ideas about what to publish, when and where to publish it, is essential for your content strategy be effective.
But how do you make a good editorial plan? Where should you start?
In this article we will reveal the various steps necessary to create an effective editorial plan for a marketing strategy. marketing .
Where should you start?
First, a editorial plan It is a paper or digital document that contains all the content that will have to be published on the different social networks and that is already divided into a period of time established a priori. It is a tool that helps you organize your work according to your objectives trade.
It is necessary to be clear about what objectives you intend to achieve and therefore it is necessary to carry out a briefing in which you define these 5 points:
- The objectives commercial and marketing;
- the brand's reference product sector and the main characteristics of the product/service offered;
- the strengths y weaknesses Of the brand;
- that competitors present in the reference market (what makes me different? What is my value proposition?);
- el objective to which I address.
After these 5 steps, it will be necessary to understand which channels to exploit to define a content strategy effective. What are the most appropriate social networks? Are there other digital tools that I can leverage for my business? In addition to social networks, in fact, there are other tools that can be useful: SEO, email marketing, company blog, etc.
Content strategy: How do I choose the content to publish?
After defining the business objectives, the second fundamental step is create content real. They must be in line with the tastes of your target. So, yes to good videos, to images but that are consistent with what your audience wants. If our purpose is to inform, we could think about creating infographics or articles for the company blog. We try to be creative but consistent with our objectives.
Additionally, the content must be appropriate for the channel in which it will be published. Finding the same content on different social networks, without taking into account the peculiarities that each channel has, will become, over time, counterproductive.
And now? How do I organize my content?
Once you have chosen the content to create, the planning phase begins. It must be established in what days publish, the schedules y frequency of publication. There is no rule to follow, the important thing is to always keep in mind which channel we want to publish and that each social network has its own characteristics. If you can also post every day on Instagram, on Facebook it would be better not to publish more than three pieces of content a week.
Example:
All community managers need to have a calendar where the main dates of the year appear. Holidays or International Days are news that help community managers plan their publications. In this article we want to lend a hand to all community managers so that they do not miss any important dates.
January
- January 1: New Year's Day
- January 4: World Braille Day
- January 5: Twelfth Night
- January 6: Three Kings Day
- January 7: Start of Sales
- January 14: Kite Day
- January 16: Croquette Day
- January 19: World Snow Day
- January 24: Journalist's Day
- January 26: Environmental Education Day
- January 28: European Data Protection Day
- January 30: School Day of Nonviolence
- Peace Day
- Croissant Day
February
- February 1: Greyhound Day
- February 2: Groundhog Day
- February 3: Lawyer's Day
- February 4: World Cancer Day
- February 5: World Safer Internet Day
- February 6: Border Victims Day
- February 10: World Legumes Day
- February 11: Day of Women and Girls in Science
- February 12: Chinese New Year
- February 13: World Radio Day
- February 14: Valentine's Day
- February 20: International Cat Day
- February 27: International Transplant Day
- February 28: Rare Disease Day
March
- March 1: Zero Discrimination Day
- March 3: World Nature Day
- International Hearing Day
- March 4: World Obesity Day
- March 5: World Energy Efficiency Day
- March 8: International Working Women's Day
- March 9: World DJ Day
- International Tortilla Day
- March 12: World Glaucoma Day
- March 13: World Sleep Day
- March 14: Pi Number Day
- International River Action Day
- March 15: World Consumer Day
- March 17: Saint Patrick
- March 19: Father's Day
- March 20: Day of Happiness
- March 21: World Poetry Day
- World Down Syndrome Day
- International Day of Forests
- International Day of Racial Discrimination
- March 22: World Water Day
- March 23: World Meteorological Day
- March 26: World Climate Day
- March 27: World Theater Day
- International Cheese Day
- March 28: World Piano Day
- March 31: International Transgender Day of Visibility
April
- April 1: Fun at Work Day
- April 2: International Children's Book Day
- April 5: International Day of Consciousness
- April 6: International Sports Day
- April 7: World Health Day
- April 8: International Day of the Gypsy People
- April 11: World Parkinson's Day
- April 12: International Day of Human Spaceflight
- April 13: International Kiss Day
- April 14: International Day of the Americas
- April 15: International Children's Day
- World Art Day
- April 16: World Voice Day
- International Child Slavery Day
- April 19: World Simpsons Day
- April 21: World Creativity and Innovation Day
- April 22: International Mother Earth Day
- April 23: International Delegate Day
- April 26: World Intellectual Property Day
- April 27: World Graphic Design Day
- April 28: International Day for Safety at Work
- April 29: International Dance Day
- April 30: International Jazz Day
May
- May 1: International Labor Day
- May 2: World Day to Fight Bullying
- International Day Against Bullying
- World Tuna Day
- May 3: World Press Freedom Day
- May 4: Star Wars Day
- May 5: African World Heritage Day
- May 8: World Red Cross Day
- May 9: Europe Day
- World Day of migratory birds
- May 10: International Lupus Day
- May 12: International Nursing Day
- International Day of Women Mathematics
- May 13: International Day of Hospitalized Children
- May 15: International Family Day
- May 16: International Day of Coexistence in Peace
- International Day of Light
- May 17: International Internet Day
- World Telecommunications Day
- World Recycling Day
- World Hypertension Day
- International Day against Homophobia Transphobia Biphobia
- May 18: International Museum Day
- World Recycling Day
- May 19: World Family Doctor Day
- May 20: World Bee Day
- International Clinical Trial Day
- World Metrology Day
- May 21: World Day of Cultural Diversity for Dialogue and Development
- International Tea Day
- May 22: Biodiversity Day
- May 23: World Turtle Day
- May 25: Geek Pride Day
- Africa Day
- May 28: National Nutrition Day
- International Burger Day
- May 30: World Multiple Sclerosis Day
- May 31: World No Tobacco Day
June
- 3 June: World bicycle Day
- 4 June: World Environmental Day
- 5 June: World Environment Day
- 7 June: World Food Safety Day
- 8 June: World Oceans Day
- June 12: World Day against Child Labor
- 13 June: International Albinism Awareness Day
- 14 June: World Blood Donor Day
- National Day of Spanish Sign Languages
- June 15: World Elder Abuse Awareness Day
- June 16: International Day of the African Child
- 17 June: World Day against Desertification and Drought
- 18 June: International Sushi Day
- Autism Pride Day
- Day of Sustainable Gastronomy
- 20 June: World Refugee Day
- Yellow day
- 21 June: World Day against ALS
- International Yoga Day
- International Day of the Sun
- World Selfie Day
- 23 June: Midsummer
- International World Widows Day
- Olympic Day
- 24 June: International Day against Electromagnetic Pollution
- International Makeup Artists Day
- Saint John festivity
- 25 June: Sea People's Day
- 26 June: World Drug Day
- 27 June: Small and Medium Business Day
- International Day of Deafblind People
- 28 June: LGBT Pride Day
- June 29: International Day of the Tropics
- 30 June: International Asteroid Day
- E-Day
- International Social Media Day
- International Day of Parliamentarism
July
- July 1: International Reggae Day
- July 3: International Plastic Bag Free Day
- July 4: US Independence Day
- July 7: International Soil Conservation Day
- San Fermin
- July 11: World Population Day
- July 13: World Rock Day
- July 14: National Nudism Day
- International Nursing Assistant Day
- July 15: World Youth Skills Day
- July 16: International Drag Day
- July 17: World Emoji Day
- July 18: Nelson Mandela International Day
- July 20: World Chess Day
- July 21: World Dog Day
- July 22: International Domestic Market Day
- July 25: National Day of Galicia
- July 26: Grandparents Day
- International Day for the Conservation of the Mangrove Ecosystem
- July 28: World Hepatitis Day
- July 30: International Friendship Day
- World Day against Human Trafficking
- July 31: African Women's Day
August
- August 1: World Day of Joy
- August 8: International Cat Day
- August 9: Indigenous Peoples Day
- August 12: International Youth Day
- August 13: World Left Handed Day
- International Youth Day
- August 15: International Relaxation Day
- August 19: International Photography Day
- World Humanitarian Aid Day
- August 23: World Hashtag Day
- August 29: World Video Game Day
- International Day Against Nuclear Tests
September
- September 1: International GIF Day
- September 5: International Charity Day
- September 7: International Clean Air Day for Blue Skies
- September 8: Journalist's Day
- Cooperator's Day
- World Literacy Day
- Extremadura Day
- Asturias Day
- World Physiotherapy Day
- World Cystic Fibrosis Day
- September 10: World Suicide Prevention Day
- September 11: Catalonia Day
- September 13: International Chocolate Day
- Programmer's Day
- September 15: International Day of Democracy
- World Lymphoma Day
- September 16: International Day for the Preservation of the Ozone Layer
- September 18: International Equal Pay Day
- September 20: World Paella Day
- International Freedom Day
- September 21: International Day of Peace
- World Alzheimer's Day
- September 22: World Leukemia Day
- European Car Free Day
- September 23: International Day of Sign Languages
- September 25: World Pharmacists' Day
- September 26: International Day for the Total Elimination of Nuclear Weapons
- European Day of Languages
- September 27: World Tourism Day
- September 28: International Day of the Right to Universal Access to Information
- International Day of the Deaf
- September 29: World Heart Day
- International Food Loss and Waste Awareness Day
- September 30: International Translation Day
- International Podcast Day
- International Day of the Right to Blasphemy
October
- October 1: International Coffee Day
- International Music Day
- World Cerebral Palsy Day
- October 2: International Day of Non-Violence
- International Architecture Day
- October 4: World Smile Day
- October 5: International Teachers' Day
- World James Bond Day
- October 7: Financial Education Day
- October 8: Hospitality Day
- October 9: International Post Day
- October 10: World Mental Health Day
- October 11: International Day of the Girl
- October 12: Hispanic Heritage Day
- October 13: World Egg Day
- October 15: Global Handwashing Day
- October 16: International Boss's Day
- World Food Day
- World Bread Day
- Writers' Day
- World Heart Failure Day
- October 17: International Day for the Eradication of Poverty
- October 19: International Breast Cancer Day
- Troll Day
- October 20: International Chef's Day
- World Statistics Day (every five years: 2015, 2020, 2025…)
- October 21: World Energy Saving Day
- October 22: International Oscillation Day
- World Stuttering Day
- October 24: Library Day
- International Climate Change Day
- United Nations Day
- October 25: World Opera Day
- October 26: World Mother-in-Law Day
- October 27: World Heritage Day
- October 28: World Animation Day
- October 29: World Day Without Orange Blossom Games
- World Stroke Day
- October 31: World Savings Day
- World Cities Day
- Halloween
November
- November 1: World Vegan Day
- All Saints Day
- November 2: Day of the Dead
- November 3: World Sandwich Day
- November 5: World Tsunami Awareness Day
- International Clown Day
- November 8: World Dyslexia Day
- World Bookstore Day
- World No WIFI Day
- November 9: International Inventor's Day
- November 10: World Science Day
- World Usability Day
- November 12: World Day to Fight Obesity
- November 14: Guinness World Records Day
- World Diabetes Day
- November 15: World Alcohol-Free Day
- November 16: World Day for Tolerance
- International Flamenco Day
- November 17: International Day of Prematurity
- November 19: Entrepreneurial Women's Day
- International Men's Day
- World Toilet Day
- November 20: Universal Children's Day
- November 21: World Television Day
- World Fishing Day
- November 22: Music Day
- November 24: Dietitian-Nutritionist Day
- November 25: International Day for the Elimination of Violence against Women
- November 27: Teacher's Day
- November 30: International Information Security Day
- World Cybersecurity Day
- Influencer Day
December
- December 1: World AIDS Day
- December 2: International Day for the Abolition of Slavery
- December 3: Day of People with Disabilities
- December 4: International Banking Day
- December 5: World Volunteer Day
- World Soil Day
- December 6: Spanish Constitution Day
- December 7: International Civil Aviation Day
- December 8: Immaculate Conception Day
- December 9: International Anti-Corruption Day
- December 10: Human Rights Day
- December 12: International Day of Neutrality
- December 14: World Monkey Day
- December 18: International Migrant / Immigrant Day
- December 20: International Day of Human Solidarity
- December 22: Christmas Lottery Draw
- December 25: Christmas Day
- December 28: Day of the Holy Innocents
- December 31: New Year's Eve
In short, the editorial plan It allows us to better organize our work and, consequently, simplifies it. We publish consistently and always consider our audience and try not to disappoint them. In the end, he will always and only be the one who decrees the success of our work and our business.
If you have a company and are looking for a Web Agency that can help you develop a marketing strategy in Social Media , Do not doubt contact us. Our team, after a careful study of your business, will be able to define an editorial plan in accordance with your business objectives.
