Never before a review or review Google had so much value for a brand or business and today you will understand why.
There are numerous small and even medium-sized business entrepreneurs who do not have a website or presence online. But that they are not online It does not mean that your customers cannot talk about them through the Internet.
In fact, the first thing you will likely come across are comments that some users have left in Google My Business reviews. Therefore, his reputation would already come into play.
So regardless of whether or not you have a presence online, you should keep track of the reviews and what is said about your business on the Internet, to improve and work on your reputation online.
Google reviews: how do they work?
Google My Business is a very powerful tool for any business. I recommend that in case your business is on Google My Business and is not linked to any owner, you request ownership of the site to be the administrator. Of course, as a preliminary step you should verify your website by emails, telephone or postal mail.
And you will wonder what the reviews have to do with here. Google My Business, in addition to providing important information about your business to users (hours, address, description or telephone number), also offers a section for reviews. And these are key for users to leave an opinion about their shopping experience.
On the one hand, these reviews are important for users, because they can increase or decrease their trust and credibility towards the business. And, on the other hand, it is relevant for SEO positioning, because the more positive reviews a business receives, the higher it will appear in searches and the more clicks it will get (which is why it is important to have a website).
Tips for getting reviews on Google My Business
When you get reviews, you must manage the comments correctly, both positive and negative.
Although Google only takes into account the positives (the negatives are considered neutral), I advise you not to delete them and respond politely. That will be a sign that you care about your business and that is how users will perceive it.
Here are some tips:
Ask your employees, satisfied customers and suppliers for a review
More and more users read the reviews and opinions of customers who have already had a shopping experience in a certain business. That helps them make a purchase decision and trust the company or not.
On the other hand, the opinion of the employees is also of great value. Well, more and more, customers reward if employees work in optimal working conditions.
In addition, there is no better advertising for a business than that which comes directly from employees, suppliers or collaborators, since they better than anyone know the values and philosophy of the company by heart.
Take advantage of email marketing and networks to share the direct link
Whatever you ask the user, they should be able to do it in very few steps, ideally in just one. That is why it is so important to offer you a direct link to reviews through all the channels you use.
If you have implemented a strategy of email marketingYou should know that one of the emails that provides the most value is the one you send right after the customer makes a purchase. It is a way of knowing if he has been satisfied with the product or service.
In that emails after-sales, a good strategy would be to add in the foot or footer a direct link to the reviews section. You can also use that link on all your social networks.
Offer something of value in return
If you don't give something of value to the customer, they are unlikely to interact. Simply because you do not have time, you forget or there are many steps you have to take to perform the action you want.
On the other hand, if you give him something of value, he will remember it and even motivate him to do what you ask him in no time. For example, if you offer a discount code, you will see how you quickly get a review and also the customer will buy from you again. The benefit is twofold.
Another very effective trick is to propose a link to your blog or place a banner on your website to promote it. As you can see, it is a win-win in which both of you benefit.
Reward those who complete the review
In the same way that you give something of value, you can reward those customers who have left you a review.
You can give away samples of new products that you are going to launch shortly, so that they know them. Or you can even organize a contest. The good thing about this is that it will encourage many others to leave positive feedback.
How to get the direct link to the reviews section?
You must follow the following steps:
1. Get your business ID on the Google Maps Platform page. You just have to enter the name of your business and verify that it is correct.
2. Copy the ID of your business that Google provides you automatically. And paste it after this address: http://search.google.com/local/writereview?placeid=ID of your business
3. With this link, you can start spreading it on social networks, in your advertising campaigns. email marketing and even WhatsApp.