How to optimize your Google Ads campaigns

14/09/2021
Jose Fco. Llerena

Google Ads is about offering sponsored advertising to potential advertisers. But…

SHOULD WE TRUST THE CAMPAIGNS THAT GOOGLE ITSELF CREATES FOR US AUTOMATICALLY?

Optimize changes in the structural and organizational characteristics and in specific details of the Campaigns in order to improve the Performance Control metrics, such as:

  • Reduce CPC (Cost per Click),
  • Increase the CTR (Click Through Rate),
  • Lower the CPA / CPV / CPL (Cost per Action / Cost per Sale / Cost per Lead),
  • improve the Conversion Rate (CR), etc ...

This is not something trivial and each time appearing in the sponsored ads of Google Ads is more complicated and either you have a high budget or you dedicate many hours of work to improve the Quality Score and the CTR with the Dynamic Insertion of Keywords, the Keywords in AdTexts, the use of Google Analytics, etc.


We are going to see in detail some tricks to Optimize our Google Adwords Campaigns:

  1. SEGMENTING YOUR CAMPAIGNS HAS A PRIZE. ORGANIZE YOUR CAMPAIGNS AND ADVERTISING GROUPS WELL
  2. ADD EXTENSIONS TO YOUR ADVERTISEMENTS MANUALLY 
  3. OPTIMIZE RESULTS AND DISCOVER GOOD KEYWORDS
  4. USE THE KEYWORD PLANNER
  5. IMPROVE YOUR BIDS BUDGET
  6. CUSTOMIZE THE GOOGLE ADS INTERFACE
  7. CREATE REPORTS WITH SEARCH TERMS
  8. GENERATE AD SCHEDULING REPORTS
  9. GENERATE DEVICE REPORTS
  10. INCLUDES KEYWORDS WITH PHRASE AND EXACT MATCHES
  11. DON'T FORGET TO INCLUDE NEGATIVE KEYWORDS
  12. COMPARE YOUR ADS WITH THE COMPETITION
  13. INCLUDE THE KEYWORD IN THE TITLE
  14. DESCRIBE YOUR SERVICE OR PRODUCT WITH RELEVANT INFORMATION
  15. USE CALLS TO ACTION (CTA)
  16. BEWARE OF FORBIDDEN WORDS AND EXPRESSIONS
  17. TRY TO PRICE ON THE TITLE
  18. REORGANIZE CAMPAIGNS AND GROUPS
  19. CHECK THE QUALITY OF AUTOMATIC LOCATIONS
  20. EXCLUDES LOCATIONS
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