How to be successful with newsletter delivery

How to be successful with newsletter delivery
28/06/2017

For a long time, email marketing has positioned itself as a more than necessary tool, allowing each euro invested to see its return in large quantities. That is why one of the best tools out there is the sending newsletter. We are going to analyze what its function is and how to run a good campaign.

What is a newsletter

When we talk about a newsletter We are referring to a type of email that is sent with a certain frequency, either once a week or once a month. It is a type of newsletter where our clients or subscribers are informed about the latest news as well as on many occasions it is commercial in nature.

There is an important difference between newsletter and mailing, a concept that has been coined a lot in recent times, and that is the fact that mailing is 100% commercial in nature, unlike the newsletter whose function is to inform.

 

How to apply email marketing in newsletters

Email marketing is still the strategy applied in that newsletter to have the maximum return.

The strategy is usually applied from the beginning, that is, from the moment a person subscribes to the newsletter. At that time, you have to generate a special welcome email with certain information. From there, shipping will depend a bit on each company. There are some who begin to send weekly emails with information that is already published, for example, in cases where lessons are given by email. When this is not the case, then from that moment on, the user will receive in their email just as those who have long subscribed do.

 

 

Create a perfect newsletter

To create a perfect newsleeter it is good to follow some generic steps and adapt them to yourself.

 

 

  • Objective: What is the purpose of the newsletter? Welcome? Indicate about a product or service? Inform about the latest news?
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  • Destination: Who is your newsletter for? You have to know the type of person who signs up.
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  • Drafting the subject: The wording of the subject is a fundamental point since it is what will make the person open the email or not.
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  • Value added: What will the person who opens the email learn or know?
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  • Trust: If you are able to generate trust in whoever reads you, then you will have a lot of ground gained.
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Then there are other interesting elements such as the postscript and the possibility of unsubscribing the user.

In addition to all this, there are special templates and programs that help you to send your newsletter in the most appropriate way.

If you want to enhance your business with it, do not hesitate to contact us. In IndianWebs we can help you.

 

 

 

 

 

 

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