Google's PPC (Pay-Per-Click) advertising program. It consists of placing targeted text ads (towards a specific audience according to keywords) in the results of searches made through Google and on websites affiliated with Google through the Adsense program. It is advertising based on CPC (cost per click). The costs of the ads vary according to the demand that exists for a keyword. The advertiser decides which keywords they want their ad to appear for and offers a maximum to pay for each click. The

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