The only reason I mention this term is because it is widely used, and something that is spoken about in abundance in the SEO world. It refers to the fact of returning different results depending on the IP that accesses the page, we would return optimized pages to the IPs of the search engine spiders, and different pages to the users who enter our website. Obviously, the pages that we would return to the search engines would be optimized to such an extent that they would be frowned upon by the user. There are different techniques, better and worse, not m

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