(Cost Per Action) It is the price paid each time someone performs a certain action within a web page. The action may be monetary (the purchase of any item, program, service, etc.), almost monetary (eg download the trial version of a computer program with the intention that it be purchased when the trial expires) or non-monetary. For example: registering as a user on a website, registering to receive a newsletter, participating in a survey, filling out a form, participating in a contest, etc., etc., etc. Many advertisers prefer

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