Internet Marketing or E-Marketing. The "E" stands for electronic. It includes everything related to the promotion and marketing of products, services and even ideas that are exchanged between a provider and the cyber-public to which they are directed. And all this using the various means offered by the Web such as direct sales by email, search engine promotion, advertising on other websites, etc. But for our purposes the type of E-marketing that interests us most is SEM (Search Engine Marketing)

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