Gateway pages

A technique that consists of creating multiple similar web pages (each one adapted and optimized for a different search engine) that serve as a portal of entry for the different search engines and that all lead to the same main page, be it by redirecting or other techniques. This practice is considered "spamming" by search engines and is cause for the penalization of a website; because they are created exclusively to deceive search engines instead of for the use of humans browsing the internet.

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