("Keyword Efectiveness Index" which in Spanish translates "Index of the effectiveness of a keyword") It is the measure that tells us how effective a keyword can be for the positioning of a web page. The KEI formula was invented by Sumantra Roy and is currently used by the Wordtracker tool to show the potential for success that can be achieved by optimizing any word in your database. The KEI compares the number of times a keyword was searched with the number of pages competing for u

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