SEO

For ranking purposes, the major search engines

Google, MSN and Yahoo - separate Pay Per Click campaign results from their unpaid results (also known as natural or organic results). The pay-per-click results of these gigantic search engines are easily differentiated by their ads that say "sponsored links", "Google ads" or something similar. But not all search engines have these policies. There are many less popular search engines that mix PPC results with unpaid results.

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