Natural Ranking

Also called organic ranking. Positioning in a search engine for merit and not for paying. It is the opposite of a paid or artificial ranking. The ranking of a website is decided by the search engine algorithms. A high natural ranking is achieved through the multiple organic positioning strategies that exist, but above all through the adequate use of keywords in the visible text of a web page. Compare it with PPC (pay per click) and Artificial Ranking in which a website is included on the first page of a search for

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