The main search engines, somehow, classify their pages by what they are about. This is important when positioning ourselves in the results of the keywords related to these topics. There are several factors that can influence a page to be taken as one topic or another, among them, the most important, it seems the content of the web pages themselves and the theme of the websites of the incoming links. You can, although it is not possible to assure it, that the links that we grant to other pages also have their weight in

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