Hotel web design: how to improve it

Each type of business has a characteristic design or is intended for a particular audience, which then means that different details have to be taken into account. That is what happens with the web design of a hotel, where it is essential that the user has all the information to take the final step and make the reservation. If that is your case, we recommend that you continue reading about it so that you can get data on where you can improve with your design.

• striking images: During this year, part of the trends indicate that saturated and bright colors are those that attract attention in the images, so it is good that the images that are in the hotel are good images that attract attention. Having good photographs on the cover will make the difference from one place to another. For example, you could place photographs that reflect the lifestyle and of course have photographs of the hotel that convey tranquility, comfort and rest.

 

• Personality through typography: Do not doubt that typography is an element that can help you in every way. Use typography to demonstrate your personality and make it readable, but also have an important and minimalist aesthetic tone. Bigger, bolder fonts are trending nowadays.

 

• Fun illustrations: Even if it is a 5-star hotel, it never hurts to use humor and fun. That is why illustrations can be an excellent tool for this where the idea will be reinforced and a lot of optimism and dynamism can be given to the matter. With this type of illustrations, look for maximum personality and functionality.

 

• Own videos: Forget about animations, now your thing is to make your own videos that have the highest quality and that are refined and elegant. That they mainly tell a story where the user can identify themselves and that is why they want to reserve a room at that hotel. Thus, you can, for example, have the audiovisual take the main part if you have all the means to do something with high quality.

 

Last but not least, the design of your hotel has to maintain the brand's own colors and above all, the whole thing must convey what the hotel itself is and what the people who come to it will encounter. he. It is not about making the web design of one hotel the same as the other, but rather finding a way to differentiate itself while maintaining some key points.