Most customers access companies' social networks before purchasing a product. This is why it is very important to manage them well, since this influences the increase or decrease in business sales.
Here are 5 tips to make good use of your e-commerce company's social networks.
1.- Reserve the username
It is advisable to reserve the username on social networks.
In this way, for example, we will prevent anyone from trying to usurp our identity on the Internet.
2.- Planning the presence on social networks
When creating the company's social networks, we must take into account which of them the potential clients are located in depending on the type of company we have.
For example, Instagram is essential for fashion stores, LinkedIn for finding entrepreneurial users, while Facebook and Twitter are a good method for managing reviews or comments, since they are the two social networks with the most users.
3.- Respond and act on claims
It is very important to respond to all comments, complaints and/or criticisms from users to resolve their problems and orders in the online store.
In this way, the image of the company is improved and, with it, the perception that users have of it.
4.- Interact with followers
One of the best functions of social networks is direct contact with users. Therefore, it is advisable to interact with followers and try to make them happy.
To do this, we can publish value-added content, such as news, news, launches, product photos and videos, exclusive content, promotions... It is also a good idea to share and thank your opinions and positive analysis of our products and/or services.
5.- Measure sales and visits
It is necessary to control the users and sales that come through social networks, since many potential clients discover new companies through social networks. Therefore, you have to know how visitors use the website, how they reached it and what can be done to keep them visiting it.
This can be done by installing a tracking system such as Google Analytics.
