Today they almost double the average online purchase, and their conversion rate is three times higher than that of smartphones. Currently, tablets already lead traffic from mobile devices to e-commerce, we are therefore faced with a powerful marketing tool that commerce must know how to exploit, either by adapting the online shops on this expanding device or creating applications with which they can access their consumers.
According to a report by L2 Think Thank, they reveal that 20% of sales of E-commerce In 2013 they were carried out through a tablet, three times more than that carried out with a smartphone.
There are several reasons that support its great success when it comes to promoting online purchases. Among them, we could say the larger size of the screen, which allows you to view the products better than with a mobile phone or the fact that they take advantage of the device's tools to achieve a more interactive shopping experience. For example, the IKEA application with the tablet that allows us to simulate how a product would look in our dining room, for example.
It also works in your favor Mobility, since we are talking about lightweight portable devices that mean the consumer can carry them everywhere.
The importance of adapting the website is evident, therefore, we leave you some tips that may be of interest to you:
- Adapt content to device. Do not delete sections, data, etc. so that the user who already knows the website may feel disappointed if they do not find all the information on the tablet.
- Consolidate navigation with a single button. Avoid "sharp" elements, such as overlapping boxes with different layers, for easier navigation with your finger.
- Use light and attractive images. So that they download quickly and attract attention, since tablets are devices very based on visual appearance.
- Use graphics with CSS. So that they download more quickly.
- Optimize the website. To reduce loading time.
We could give other advice such as a good payment system adapted to the device, etc. but by taking care of the previous aspects we will have made some of the most important points to adapt the website to tablets.
In the next article we will talk about the positioning of apps.
