When we talk about SEO we talk about choosing a good domain, using keywords, selecting a page title according to it, publishing content, etc. However, we must not forget the fundamental role that images play on our website since with them we can also improve positioning in organic results or, on the contrary, harm it.
Below we are going to briefly explain what aspects we must take into account if we want to establish ourselves in the top positions of the search engines.
Naming Images
If you don't overlook the choice of the name of your child or your new pet, don't overlook it with the images you are going to use either. Never use "1.jpg" or those strange agglutinations of letters. The most convenient thing is to give it a name that is representative of the image itself so that you can position yourself correctly. For example, if the content of your website is framed in the world of social networks, you can name your image with "social-networks.jpg". Of course, always using the middle hyphen and ignoring any type of accent.
Format
Whenever possible, download and upload images in .jpg format. The .gif and .png are also valid but the ones that come after these no longer position well. As happens in all areas, the more known the better.
Weight :
This aspect is the simplest to explain and the one that generates the least doubts. The less the images weigh, the better!
Alt Tag
It is the alternative name that will appear in place of the image in the event that it cannot be loaded correctly. In this case, it is important to take advantage of this tag using the keyword with which we intend to position ourselves.
Furthermore, you should not ignore or forget the LONGDESC, a descriptive complement to the Alt tag that further expands the image information.
Links
Link building with the images that are part of your website is possible. What's more, if you take advantage of social networks such as Pinterest, you can publish photographs that contain the link that redirects you to the page you want, so the possibilities are much greater.
