We have believed so much that the customer is always right that sometimes we ignore reality and do not realize that our own attitude prevents us from receiving what we want. That is, we intend for our shopping experience to be unbeatable and for the service to be as personalized as possible, but we do not want them to count on us when providing personal data, something essential to know the customer's needs and, in this way, personalize the deal.
This disparity has been reflected in a survey conducted by Accenture. More than 1000 people between 20 and 40 years old were asked, regardless of their sex and purchasing power.
The most notable thing about the research is the contradiction of consumers. Six out of ten ask that companies carry out promotions in real time but only 20% would provide their location at the time of the consultation.
To make matters worse, 88% say that, if possible, they would want to be the ones to establish how, when and where their personal data would be used.
This study, far from harming brands, should motivate them even more. They already know that what consumers like most are the discounts that are made at the time of purchase and the fact of receiving promotions in real time. Furthermore, when shopping online, they look for simple and intuitive web pages that make it easier to navigate or make the purchase.
On the other hand we have those reminders that can be so hateful. If these are framed under offers and promotions, they stop being irritating and become appealing. Another aspect to be taken into account by companies when planning a strategy.
