Decisive factors to take into account when developing, reviewing or transforming a business model in the online environment.
– Time limitation: immediacy is important in online businesses.
– Personalization: personalization both in treatment and in content and designs is essential for our buyers to distinguish us and our company to position itself in the minds of the target audience.
– Humanization: thinking that websites are vending machines is a mistake. Although all processes are highly automated, at all times the client must know that there are people assisting them.
– Geolocation: it is an increasingly important component. If we can introduce some data about Geolocation and thus make the client feel that they are close to us, we will be on the right track.
– Play and fun: people are stimulated by a feeling of fun that will become enough motivation to make a purchase.
– Socialization: we must create a brand image and dynamic and close communication. If you intend to relate to your customers in the most direct way, you must start by having a presence on social networks.
– Transactionality: businesses must be oriented towards simplicity, speed and security in the purchasing processes. A clear example is Paypal and all online payment systems. Transactionality, the possibility of micropayments and subscriptions, is interesting to obtain recurring income with small disbursements by the client.
