In the blog of IndianWebs, A week ago specifically, we gave the reasons why responsive design was essential. The main one was the acquisition of potential clients and the loyalty of real ones.
However, the word essential seems not to be enough after listening to the official statement that Google issued a few days ago. Starting in 2015, all websites that do not have a responsive design will lose positioning in organic results, that is, they will be less visible and will have less chance of attracting traffic.
What this company aims to do is make the user's browsing experience through mobile devices the most satisfactory possible.
Although they have been warning about this need for some time, Google has begun to send mass notifications via email to inform webmasters that they must adapt their portals correctly if they want to continue enjoying good positioning.
In addition, Google has made available the Google Developers tool which checks if the website is optimized for mobile devices. The procedure is simple since you only have to add the URL.
The most relevant aspect of responsive design is mobile usability, which makes it possible for search results to be more or less optimal. For optimization to go towards more and not less, the content has to meet several characteristics:
– Graphic window adjustable to the mobile screen.
– Adaptive fonts to make it easier to read, even on small screens.
– Elements well separated from other tactile elements. For example, buttons.
– Visual design and motion optimized for mobile
– Fluidity of the content, preventing users from having to scroll horizontally to be able to see it completely.
Another aspect that Google values and does so by improving your positioning are apps. If you establish a relationship between your web pages and the links to your applications, your position in organic results can improve significantly.
