How to Promote Your Content: 7 Ways to Get the Most Out of Your Blogs

It's been a quarter of a century since the concept of "content is king" was popularized, and yet it still reigns supreme today. After all, content is everywhere: it's in the games we play, the articles, podcasts and videos we consume, and the social media platforms we check from time to time.

For businesses like yours, different forms of content present countless opportunities to build relationships with users, generate leads, and drive sales. But to maximize these opportunities, you need to create and promote your content smartly. And it starts with something as simple as learning how to market a blog the right way.

How to Promote Your Blog: Overview

When it comes to creating blog content, the goal is to get the most out of that article, whether it's to expand your readership, generate greater engagement, or convert readers into customers.

Companies usually hire blog promotion services to do this, but some choose to tackle this task on their own. If you have in-house resources to start marketing your items, here are some popular tools you can use:

• Half – An online publishing platform that allows you to cross-publish your blogs. If your content is recommended on the platform, you can easily gain exposure to its 60 million monthly readers.
•Pocket - A bookmarking application that allows users to save blogs from any web page in a convenient list. Adding a pocket button to your blog posts makes it easier for readers to return to them or share them with others.
•Pinterest – An image sharing app that allows you to upload photos that you can link to your blogs. Using this site proactively can help you direct users to your posts and drive more traffic to your site.
• YouTube– a free video sharing website with around 1.900 billion users. Repurposing your blog posts into videos and uploading them to this platform can drive traffic to your site and increase brand awareness.

If you need a more detailed promotion strategy on these sites or simply want better results, partnering with agencies that offer blog promotion services is a smart solution. Established agencies are well-versed in various promotion tactics, so they can easily develop a blog marketing strategy that suits your needs and goals.

What is content marketing?

The Content Marketing Institute defines content marketing as “ …a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action. «

But we must ask ourselves, what is content marketing in more practical terms? You can think of content marketing as the process of strategically offering your audience useful content to get their attention, gain their trust, and ultimately convert them into customers.

When the questions are asked, “What is content marketing and why is it important?” A marketing approach is vital to opening up opportunities for both SEO and sales, such as link building and lead engagement.

There are different forms of written and visual content you can produce, but working on blog posts is a great place to start. They are the most popular type of content among businesses because they help not only attract traffic but also boost lead generation efforts. Harris added that blogs allow companies to interact with customers even before they are willing to start a conversation.

Having a solid blog marketing strategy instead of none can give your business the following:

• Fifty-five percent more website visitors (HubSpot)
• Sixty-seven percent more monthly leads (DemandMetric)
• Thirteen times the return on investment (ROI) (HubSpot)

But to enjoy all this and more, you need great content writing. This will take your team a lot of time and effort unless you decide to seek help from an expert and hire content writing services. Additionally, you will need to work on promoting your blog; Otherwise, no one will be able to read your articles and all your hard work will be wasted.

Content writing and blog promotion may seem overwhelming right now, but it doesn't have to be. In the next section, we share simple and practical tips on how to promote your content well and maximize its potential.

During the writing process

Marketing a blog is easy if you have a marketable blog. With this in mind, here are two tips worth following during the writing process.

1. Create content that people want to read

Harris shared that the most important step in promoting your blog is to "create valuable content that people want to read."

When you put in the effort to create useful content, you're essentially laying the foundation for a successful content marketing strategy. However, if you are struggling to create content that your audience would be interested in, be sure to invest in SEO content writing services that will appeal to your target market.

With that in mind, here are some tips to keep in mind when writing your blog posts:

• Spend time thinking about the topics you will cover; Make sure they are relevant to your business.
• Do things that have not been done before; They provide value that existing blogs don't.
• Work on your storytelling and copywriting to create articles that engage readers.
• If you decide to hire content writing services, partner with agencies that have proven experience in your industry for smoother collaboration.

2. Follow SEO rules to increase your blog's search visibility

Aside from the content of your blogs, you will also need to work on the technical aspects of content promotion, such as search engine optimization (SEO). Doing this improves the chances that your content will appear on search engine results pages (SERPs) for relevant queries.

While writing your article, you will need to follow several SEO content writing guidelines. Here are the basics you should cover, taken from Brian Dean's 2021 SEO checklist:

• Use keywords in your content as naturally as possible.
• Use your main keyword in your first paragraph (within the first 150 words).
• Mention your keyword in your title, H1, H2 or H3 tags.
• Avoid stuffing your article with keywords. Use synonyms and LSI keywords as alternatives.
• Include links to at least two other pages within your site.
• Include links to at least five trusted websites.
• Use short, custom URLs for your blogs and include your main keywords in them.

For best results, content marketing experts also recommend using SEO tools when marketing a blog. These identify any gaps in your SEO content writing efforts and show you how your blogs are performing so you know what to improve as you go.

After the writing process

Once your content is out in the digital world, here are some practical blog promotion tactics you can employ:

3. Use popular blogs to show new ones to your readers

As you progress, you'll find that some posts get more engagement than others or that some generate leads better than the rest. This is normal when marketing content and can be easily addressed.

One solution is to mention new or underperforming blogs in popular related content as a source of additional information. Doing this simple task does amazing things for your content marketing strategy:

• Your less popular articles become more accessible to readers.
• Strengthens your link building.
• You can show your readers that you are a rich and trustworthy source in your niche.

You can also customize the layout of your blog pages to create spaces below each post for related articles. With this, you can easily drive readers who finished an entire article to visit other articles on your blog.

This is also a great way to apply the advice shared above about promoting both your blog page and its content. Modifying the layout of your blog to give readers a smoother experience helps improve the overall performance of your blog.

4. Encourage social media followers to read your latest article

Most of the time, blogs fail to gain traction not because they are low quality, but because companies don't know how to promote an article well enough.

Following the first three tips above helps improve a blog's online visibility, but you shouldn't simply wait for readers to come across your new articles. When it comes to blog marketing, it helps to be proactive: go to your social media pages and let your followers know about your latest posts.

But to get the results you want, you can't just post links to your content on every channel. This may seem monotonous and even spammy. Advertise on social media smartly with these tips:

• You don't have to be everywhere, so choose the social media platforms that will be most effective for your business.
• Use different types of media (images or videos) when sharing your blogs to create fun and variety for your posts.
• Create a social media content calendar to ensure consistency in your content promotion efforts.
• Include trending and relevant hashtags in your title to make it easier for users to find your posts.

You also have the option to enhance your posts or run pay-per-click ads on Facebook and Instagram. This is something a content marketing agency can help you with. With their skills and industry experience, they can create a blog marketing strategy that gets your blogs in front of new audiences and gets your money's worth.

5. Tell your subscribers about your latest amazing content

Email may be old school, but it's still very effective for marketing and lead generation purposes. Nearly 6 in 10 consumers say emails influence their purchasing decisions (SaleCycle).

There are many opportunities left to explore to promote your blog posts through emails. However, you can't just send mass emails and expect to get favorable responses from recipients. You'll also need to develop an email strategy and improve it along the way to get more visibility and engagement on your blogs.

Here are some effective tips on how to promote your content through emails effectively:

• Avoid excessively long copies; Keep your emails short and to the point to keep your subscribers' attention.
• Use relevant and captivating but high-quality images, illustrations or videos to pique their interest.
• Tell them clearly what they can get from reading your blogs.
• Include eye-catching, clickable call-to-action (CTA) buttons that will take them to your blog pages immediately.
• In addition to promoting new posts, you can also share old content relevant to trending topics.

6. Take advantage of guest posting opportunities available to you

Guest posting, sometimes called “guest blogging,” is a lot like content writing. However, the difference is that the blog you write will not go to your page; will be posted on another blog site.

You can do this by contacting blog hosts in similar niches and pitching them ideas. If the partnership goes smoothly, the blog host gets high-quality content that they can publish on their site for free. In exchange, you get more exposure and at least one backlink to your site.

There are many reasons to guest post on other sites, but you'll find this content promotion strategy helpful if you want:

• opportunities to expand your network
• Large audience reach
• Boosted follower and lead count
• enhanced online authority

Since blog hosts also allow you to include a link to your site, this effort can also help you when it comes to link building.

However, guest blogging is not as easy as it seems. A lot of time and effort is required throughout the entire process. First, you should look for promising blog hosts and determine if partnering with them will actually benefit your business. Aside from that, you also need to create great content presentations so that they can close the deal. One wrong launch and your reputation can be quickly damaged.

If you are not able to handle this strategy with your current team, you can partner with agencies that offer content writing services. It helps to find one that also offers link building services. With their help, you can earn guest posting earnings without stretching your team members and resources too much. In the long run, you'll also be able to boost your blog's overall visibility and engagement.

7. Reimagine your blogs in other creative formats and for other platforms

Making the most of your blog marketing strategy doesn't end with maximizing the potential of your content in its written form. You've spent a lot of time and effort creating them, so it only makes sense to find other clever ways to use them. You can do this by reusing them.

Reusing content is not a complicated process. You can start by taking the information you collected for your blogs and reinventing them in a fun new format. Afterwards, you may need to customize it further depending on the platform you will publish it on.

Here are some ways you can recycle your blog posts:

• Turn figures and other data into infographics.
• Extract notable statements from blogs and turn them into quote graphics.
• Use ideas to create a script for Facebook and YouTube videos.
• Discuss blog findings in podcasts.
• Compile blogs covering related topics into an ebook.

A content marketing agency that offers extensive blog promotion services will handle both content creation and repurposing, and provide SEO content writing for different platforms. With their expertise, you can maximize the potential of every piece of content you create, no matter where it's published.

BONUS: Increase exposure using HARO

HARO, which is an acronym for Help a Reporter Out , is an online service that provides journalists with an extensive database of sources they can leverage to get the information and expert opinions they need for their articles. It also provides sources with opportunities to present their experience and expertise to journalists and gain valuable media coverage.

According to Harris, including HARO in your content marketing strategy helps raise awareness of your brand and increases your online visibility. This effort can also help link building efforts because a successful launch means you get a backlink from credible news sites.

Here's how you can get started with HARO:

• Create an account on their website and register as source .
• Provide all required information.
• Read and understand your guidelines for sending speeches to journalists .
• Choose a subscription plan based on your needs.

After registering, you will receive three emails with questions from journalists every day.

All that's left for you to do is monitor these emails for requests for topics relevant to your experience. If you see a query that you qualify for, you can proceed with creating a proposal. You will be connected to the journalist working on the story if your pitch is accepted. Finally, once the article is published, you will receive a mention along with a link to your website.

Reap the benefits of a strong content promotion strategy

Even content marketing experts agree that producing great content takes a lot of time and effort; There is no such thing as overnight success (unless, of course, a post goes viral).

But you can't click publish and expect readers to flock to your latest post. When you market a blog, your top priority is to create content that is engaging, engaging, and useful to your readers. Design your content writing process with this goal in mind and you'll have won half the battle. Fortunately, you can always work with an experienced content marketing agency to develop a solid content promotion strategy to help you achieve success.

Hiring content marketing services is a smart and effective way to get the most out of your blogs. It allows you to enjoy the benefits of blog marketing without needing to hire an entire content team, which can be time-consuming and expensive. Most importantly, you'll be working with an experienced content marketing company that employs proven strategies, so you won't waste your time or resources.

Indianwebs is a content marketing company that has helped businesses achieve higher search rankings and new sales opportunities through quality content. Our content marketing services cover the entire process, from strategy creation to content production and promotion through various channels. We also offer link building and SEO content writing services to gain broader coverage for our clients.

If you're ready to discover how to promote your content and see amazing results, contact us today. Our content marketing experts will guide you through a proposal customized just for your business goals.