IndianWebs has participated in the last Google Academies Barcelona.

The webmaster team IndianWebs, Google certified company, On October 18, he attended the interesting conference that Google gave at the MACBA headquarters in Barcelona, whose program we reproduce below:

in the period from 07:00 to 23:00- 0,50 € / 1h without restriction How do you create an AdWords account from scratch? Your first steps.
- Main differences between SEM and SEO
- Creating a campaign
- Campaign settings: name, location, language, networks and budget.
in the period from 07:00 to 23:00- 0,50 € / 1h without restriction Optimize your account in less than an hour with our tips.
- Ad extensions (placements, product, sitelinks, social)
- Creating an ad
- Selection of keywords and matches
- How Search Term Reports Work
- Negative keywords
- Keyword Quality Score
- What is a conversion and how to track conversions
- Introduction to AdWords Express
- AdWords and Analytics link. Introduction to Google Analytics.
in the period from 07:00 to 23:00- 0,50 € / 1h without restriction Rest
in the period from 07:00 to 23:00- 0,50 € / 1h without restriction We introduce you to the Google Display Network and create a display ad.
- Definition and advantages of the GDN (Google Display Network)
- Forms of orientation in GDN
- Defining ad formats in GDN
- Creating a display ad
- Display Campaign Optimizer
Introduction to mobile campaigns
- Extensions (call and mobile app)
in the period from 07:00 to 23:00- 0,50 € / 1h without restriction Rest
in the period from 07:00 to 23:00- 0,50 € / 1h without restriction General question and answer session about AdWords where you will answer your questions together with the other attendees and a Google AdWords expert.
14:00 -14: 30h Introduction to Google Engage and practical exercise where we will create the MCC (My Customer Center).

in the period from 07:00 to 23:00- 0,50 € / 1h without restriction New features available in Search and Remarketing; Expand your campaigns to new markets.
- New auction statistics report.
- Campaign bid simulator tool.
- Include search partners in your Search campaigns to improve performance.
- Reasons to export outside of Spain.
- Export tools and practical exercise.
- Remarketing News
- Remarketing with the Analytics code and practical exercise
in the period from 07:00 to 23:00- 0,50 € / 1h without restriction Rest
in the period from 07:00 to 23:00- 0,50 € / 1h without restriction Discover the tools that adapt your website to mobile, advertise your applications (AdMob) and get the most out of your ads on YouTube.
- Growth of the mobile market and how to take advantage of the opportunity for your campaigns.
- Tips on Mobile website and introduction to www.haztuwebmovil.com
- Mobile opportunity with Our Mobile Planet. Practical exercise with www.ourmobileplanet.com
- How to create an AdMob campaign. Practical exercise.
- YouTube: branding or brand creation available to everyone.
- Main formats: in stream, in search and in display video ads
- Segmentation options, including Remarketing. For each segment or objective, we will find the most appropriate combination.
- Practical exercise: AdWords campaign for in-stream video.
in the period from 07:00 to 23:00- 0,50 € / 1h without restriction Break.
in the period from 07:00 to 23:00- 0,50 € / 1h without restriction News and latest tools available in Google Engage. Practical exercise with the latest sales tools.

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