SOCIAL MEDIA WEEK
Fecha: 19 / 02 / 2014
- Location: Mobile World Center (Calle de Fontanella 2)
- Event: Culture as a driver of social networks
- Organizado by: Buzz Marketing Networks
- In charge of: Miquel Curanta (TR3SC Club Director)
- Assistant: Natalia Arenas Marín (Community Manager IndianWebs)
- Presentation of the event: The TR3SC is a club that offers information, advantages and exclusive proposals in theater, concerts, cinema, opera, books, spaces... from all over Catalonia. The advantages can be permanent discounts, specific last minute discounts, raffles and exclusive activities, meetings with artists, etc. Miquel Curanta will explain the online communication proposals they use: website, social networks, APP creation...
Miquel Curanta (
http://es.linkedin.com/in/curanta) began the conference by proposing a new name for it. The name should be backwards
“Social networks as promoters of culture due to their great projection and the importance they have acquired in recent years.
Then he went on to tell a little about his company “Club
TR3SC“and continued explaining the way in which they themselves use social networks and the use they make of them. I talk about social networks as a culture of the 21st century, as promotion channels and a way of interacting not only businessman-client but also client-client.
Terms were mentioned such as “I pay with a tweet” (for each tweet received a prize, point and sometimes a free event) a type of non-financial payment but through a tweet or comment, profit for the businessman in the world of networks. As an example:
- One like = 1 point
- 1 comment= 5 points
- A video = 200 points
I'm talking about working on the networks because people are there and the idea to improve is based on changing social networks from analog to digital, as has happened with many things such as cameras or cell phones. All with a view to improving.
I also talked about the fact that social networks could not be used as creators of events and movement in the company and take advantage of the fact that they are free; To be big and grow, other investments must be made such as radio, newspapers, television.
The social network must be a value in itself, a value for the customer in addition to promoting forums and offering discounts. The network must be part of the content of a Web. The Hashtag of the entire event: #SMWBCN