If there is one thing that is clear to us, it is that social networks are today the great showcase to attract people to our website and especially to our online store. That is why its benefits grow more every day, thus allowing new ideas to appear. This is the case of Instagram Shopping, which we have recently been able to use in Spain.
What is Instagram Shopping
It is the possibility for a person to buy a product directly from Instagram without having to go to another website. From there you can put your products for sale. This has a great advantage because if you mount photographs of your products that have a great impact, at that precise moment the person could decide to buy it without having to go to another website, which is why those “compulsive purchases” online that sometimes occur could appear. when seeing a photograph of something beautiful or that catches our attention.
To be able to install Instagram Shopping you have to have the latest version of your app and of course your profile is a company profile. Your catalog will have to connect either with your Facebook account or with one of the functions it offers, which are usually specific online stores or even your own.
From that moment, you can upload a photo with a product, tag it as if you were tagging a person, and select it. The price of the product will immediately appear in the photograph, as if it were a label.
Instagram Shopping hopes to not only be a space to sell products but also, for example, to sell tickets.
The first place where it was applied was in the United States and it became a real success, causing the sales of many online stores to multiply. That is why the offer began to expand, allowing other countries to access this function.
There are still few brands that use Instagram Shopping, so if you have an online store with a catalog we recommend you start applying it to be one of the first in your area and check out all its advantages. If you need help, at Indian Webs we are for it.
