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Instagram and Snapchat, the social networks of rich young people

20/04/2015
XPinyol

According to a Pew Research Center study, the percentage of American youth between 13 and 17 years old who surf the Internet daily amounts to 92%, among which 24% do so constantly. 56% of adolescents claim to connect more than once a day, something logical with the accessibility of mobile phones with Internet that exist today. 12% say they do it only once a day, 6% on the weekend and 2% say they connect even less frequently. 

The majority of young people use the Internet to connect to their social network profiles. 71% of those surveyed use Facebook, 52% Instagram, 41% Snapchat, 33% Twitter and Google Plus, 14% Vine and Tumbrl closes with 11%.

Choosing one social network or another depends on the socioeconomic level. Although Facebook is preferred by adolescents regardless of their socioeconomic level, the percentage mentioned above decreases in the case of young people from rich families.

Thus, young Americans who live in households with incomes below $50.000 per year primarily use Facebook. Specifically, 49% say that it is their favorite social network. However, when their household income exceeds $50.000, the percentage decreases 12 points (37%).

Among the richest, the use of Instagram and Snapchat is quite comparable to that of Facebbok. 25% of young people whose family earns more than $100.000 say that their favorite social network is Instagram, only six points below Facebook, which represents 31%).

 

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