Today January 7 The sales have officially started. That is why we are going to offer some tips to improve sales in the sales campaign of your online store.
Because it is a moment where we can take the opportunity to improve the results of the Christmas campaign with more aggressive discounts or play with more margin if we have had a good campaign and take more advantage to liquidate the stock of products that we want to get rid of to make room for those of the new season.
The first thing to do is let it be noted in the design that we are on sale. It may seem obvious, but including elements in our design that clearly indicate to its visitors that we are on sale is important. We must also complement with the discounts that each product has, in percentage or quantity that we save, it depends on which strategy interests us most.
We must also clearly mark the previous price and sale price, so that the consumer is aware that they are saving X money. It is also good to have an option to search the menu by discount percentage, by the best-selling products or the best discounts, which do not always have to coincide.
It is also important create a marketing campaign notifying of sales, either through social networks, the newsletter or advertisements through Adwords, whether on the display or search network. With this we already create an expectation among our regular customers and we are looking for new ones who arrive attracted by the lower prices.
Finally, the Internet is a sector where many clients come looking above all for price. The important thing is to offer a good base price. In this case I think it is not so important to assume the cost of shipping so that it is free for the customer, but rather to try to keep the price as low as possible and add the shipping costs once the shipment is completed, that is, trying that it does not represent a significant percentage of the final price.
If you want IndianWebs help you at this crucial moment in your business, do not hesitate to contact us through our websites!
