Pinterest, Flickr and Instagram are currently the most important social networks for sharing images today, but which is the most appropriate for e-commerce? Below we explain it to you.
1.- Flickr It is more committed to the technical characteristics of the photographs, as it offers actions to process them. We are not interested in choosing Flickr for our online business unless we are professionals in the world of photography. Although it is the majority image social network in Spain, it is the oldest and its path is towards stagnation.
2.- On the other hand, Instagram It is an appropriate social network to promote your online store and products through mobile devices and tablets. It allows you to share photos and add filters, frames and effects. It is more difficult to organize photos by categories and create a product catalog in it, but it is a suitable social network for large brands because it allows you to easily work on the importance of the company through images. Well used, it improves the consumer's identification with the company and communication with users.
3.- Finally there is Pinterest, in which social interaction and virality stand out, since it includes successful elements from other social networks such as hashtags, labels and Repin (similar to Twitter RT). It has a more visually attractive interface than those of Flickr and Instagram and uploading images is easier. It is ideal for creating catalogs of our products, as it allows us to set the price of these so that users decide whether or not to make the purchase. In this way, Pinterest is ideal for promoting our online store.
Pinterest is, generally, the perfect photographic social network for e-commerce, but Flickr and Instagram should not be underestimated. Before choosing one, we must be clear about which audience we want to target and what we are looking for with our photos. In addition, you have to be attentive to their growth, since the world of social networks is constantly evolving.
