Recently the digital marketing expert Bryan Eisenberg He commented on his Twitter the following reflection: “Never forget that social networks are for reaching customers, and that E-Mail is for selling.”
In this article we will explain how, using the E-Mail Marketing tool, you can boost your online and offline business.
Main advantages:
1.- Increase the database
– Collection of E-Mails from clients or potential clients with the following methods:
– Provide interesting content on your website so that they subscribe or become followers.
– Include the field email in registration forms, surveys… if you have a physical store
– Give a discount for their next purchase if they subscribe to your newsletter or newsletter.
2.- Precise selection of the recipients of your commercial messages:
– Allows you to send only to those who have previously requested it. If you SPAM the main email providers will filter your messages and no one will receive them.
– Make it easier for your users to stop receiving commercial information
3.- Improve your reputation with relevant content.
– Make your recipients like and interested in the content you send.
– You can divide the databases into segments to send special information to different targets.
4.- Adaptability to mobile phones and tablets
– Templates that are displayed perfectly on small devices thanks to their adapted design (responsive web)
5.- You can measure your success
– You will be able to measure:
– Open rate
– Click rate on links or buttons
– Bounce rate
For more information you can consult our website: IndianWebs
