New technologies have entered the business world so fully that many companies need a new worker profile to continue meeting the expectations that consumers have placed on them. They are looking for a person who is half a marketing expert and half a technology professional, what is technically known as a Marketing Technologist.
This need has been reflected in a few days on websites like LinkedIn, which are looking for people who meet this profile.
However, it is a novel concept and many people are still not familiar with it. So we are going to try to explain it briefly.
Business marketing managers increasingly have to rely more and more on new technologies. Nowadays it is not enough to just carry out a market study, but countless details have to be controlled, such as: who should we address, how should we do it, what is the exact moment in which an advertisement should be broadcast, etc
To control all this and carry it out successfully, you need a marketing technologist. Worker who would perform tasks as diverse as those set out below:
– Be the link between the IT department and the marketing department.
– Analyze costs and offers from IT providers.
– Unite marketing interests with business objectives.
– Search the market for opportunities.
– Unintentionally, they infect other departments with new technologies.
