The state of search engine marketing is anything but static. As Google continues to innovate and evolve, best practices for SEO They constantly evolve. Continuous Google algorithm updates frequently change the results returned by the search engine in the SERPs. Tactics that were once widely used are now totally inadequate, and with Google's most recent update, SEO more traditional ones can fall by the wayside.
Despite constant changes, website SEO management and search rankings are actually not that difficult. It might even be easier in 2016 than in the past.
The 5 SEO tips for good indexing
1. Link Building It is no longer as good as it used to be and the content is essential. This isn't exactly a revelation to consultants. SEO , but it's a trend that will only grow in 2016. After a series of updates aimed at penalizing black hat SEO strategies, Google is becoming more sophisticated at identifying bad link networks and rewarding the authentic value of the content. In 2016, the best way to position a website on Google is to create quality, original and relevant content.
This is not to say that links are completely useless. Links from related sites, especially authoritative sites, will certainly be helpful in increasing the number and quality of incoming links.
2. Focus on the page , not in the keywords. It no longer makes sense to continue investing in the individual keywords that drive traffic to the website. The new one school of SEO It should be about the page, not the keywords. Focusing on designing pages for optimal user experience, including quality content, measuring traffic, conversions and revenue at the page level are the metrics to consider for SEO in 2016.
3. Presence on Google+ . For everyone who considers Google Plus to be a ghost town, it's time to think again. There are more than a few reasons to adopt Google's social network, but let's go in order. Google's authorship system allows authors to build trust based on their content. This trust is quantified with the author rank, a metric comparable to Page Rank and related to social shares, +1 and other signals connected to Google+. Experts predict that in 2016, author rankings will begin to have a significant impact on Google website rankings. Google Plus is also integrated with all Google products and services and is as important, if not more so, than Facebook or Twitter for SEO.
4. Location, location, location . 20% of Google searches are location-related, and 56% of mobile phone users use their device for local searches, recent Forbes research reported. It's more important than ever to optimize local search, and new Google features like Google Plus Local and Google Carousel do just that. If you are a local business, creating a Google Plus Local listing is essential to ensure you are localizing your website content.
5. Search is now semantic . Another product of the update is that search has now become semantic. Google's algorithm can now answer conversational queries and understand the meaning of the search in context. People will increasingly use everyday words to find something on the web. Therefore, it is important to provide the content and description of the site for semantic search.
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