Optimize an infographic

One of the formats that is most used today to publicize news or to position oneself with a service are infographics. Thanks to them, and their visual potential, what they do is be able to condense quality information and provide value in a single space. But, although it may seem strange to you, it is possible to optimize an infographic to position itself correctly.

But why are infographics so important? According to a study carried out by a company specializing in social networks, infographics are shared 30% on any social network, which makes it a very high percentage so that they can go viral and reach other audiences indirectly, without need to even invest in advertising with it.

The first thing you have to see is that it is an infographic where the content is compatible with the keyword you want to position and of course that it is a single keyword.

From there, you can follow some of these instructions and tips.

Tips to optimize an infographic

• URL: The site where you are going to place the infographic must have a URL that is related to the keyword to be positioned.

 

• Titles and meta description: Likewise, both the title and the meta description are two of the elements that must also include the keyword.

 

• Alt text infographic: Infographics, like any image, also need their own and natural positioning, which means that alternative text must be added to the image area so that search engines can find it regardless of its publication.

 

• Charging speed: It is one of the factors that most affects SEO positioning, that is why you must properly check how it is located, that the design of the website where it is going to be published is a responsive web design, among others.

 

• Rebound: just as loading times influence, it must be taken into account that search engines provide a bounce rate. If it is high, then it means that people are not clicking on the content. The best thing in those cases is to check what can be improved, such as improving the design itself to achieve a better result.

 

• Share make them share it on social networks through specific buttons.

 

With this and a good design, you will be able to optimize an infographic and position your services.