In 2019, most companies, regardless of their size, conceive the presence of a blog on their websites as something essential to increase their competitiveness. Entering it, seeing it updated, full of eye-catching headlines and quality content provides a very positive feeling of dynamism for the recipient. But what else does a good blog contribute to our web pages?
SEO positioning, a compelling reason
The main reason to opt for having a good blog is the results it brings to the company's SEO. Without having to spend even more money on a digital marketing campaign, this sometimes forgotten tool on our website allows us to appear on the first pages of search engines. This is even more effective if we are able to select good keywords and also place them in the first lines of our text.
Google likes your blog
And if we talk about search engines, we cannot leave aside the true star of them all. TO Google he likes the dynamic pages, with constant updating, so each new entry is a breath of fresh air for Sundar Pichai's company. Besides, Google also values very positively that people spend more time on our pageas well as a creation of links to our publications by other portals. In this way, if we manage to attract readers, we can to hold back with content that fits your needs and interests.
More content for our social networks
Sometimes, it is not easy to generate traffic on social networks. The lack of ideas, of news events that can be told or the absence of an interactive audience can lead to their abandonment, something that can never bring any good to any company. That's why, Each entry on our blog gives us a great opportunity to make it known to the world.. And not just the day we published it for the first time. Since followers come and go and are not always the same, we can recover that content to make sure they know it. And if we can encourage our workers to spread them from their profiles, even better!
Loyalty of our clients
And if we like something in IndianWebs is working towards our clients. If we previously mentioned the importance of making the entire company's staff feel involved, there is nothing better than creating that feeling in our clients. When they visit us, it never goes without saying that they can follow us on our blog to learn more about us, about our way of working and to find answers to specific issues.
As you can see, the only drawback to creating a blog and keeping it updated is time. Many times, we have other tasks that are more important to the operation of the company, so we cannot focus on writing regularly. But if we have the opportunity to do it – or have someone do it for us – we should not miss the opportunity. As the popular saying goes, “knowledge takes up no space”, so neither does our blog.
