A question of this type, until a few years ago, in Italy, would have received a dry answer, such as: "I don't know", or "It's not essential!", Or "I don't know, the important thing is to invoice!" «».
Nowadays many companies are investing more and more in the Web Marketing side, also in the Social Networks side, of course, because they have realized that they can no longer do without it. Being Social, in fact, means guaranteeing your online presence, communicating directly with users, being "close" to people, understanding their needs and trying to satisfy their needs, entertaining and exciting them, bringing them closer to your brand, making your products, company values and ideas.
Social Media Marketing is not for selling. At least in a clear and striking way. Social Media Marketing is used to listen to customers, talk to them, “always be there” for them, give them feedback: the sale is a natural consequence of the relationship of knowledge and trust that has been established between the brand and the user. . . It may be that the person first sees a product of interest in Facebook, then search for information on Google (blog and forum), ask about the site, see and click (because you are really interested!) on the Facebook Ads ad, then close the computer and decide to make the purchase within a few days. Social, in this case, did not trigger the immediate purchase, but it contributed strongly to the conversion in the user's Customer Journey.
So why is it essential to do social media marketing today?
- Generate Awareness : It is through Social Networks that many people become aware of a fact, a product/service, a brand.
- Bring the company/brand closer to people : allows the company to communicate with potential customers -> humanization
- Allows you to solve that problems of the customers quickly and efficiently -> Customer Service
- It helps improve (if done professionally) brand reputation
- Contributes to the sales process a product/service, although indirectly and sometimes in the medium-long term
