Adwords campaign budget How much do I need?

One way to position ourselves properly on the Internet is through the use of tools such as Adwords, for example. It is a tool that Google makes available so that sales can be increased and thus achieve greater success both in the online store and on a website. But knowing what budget to invest in an Adwords campaign is not something that can be decided lightly. An analysis is necessary in order to really reach the desired objective.

Steps to determine the budget for an Adwords campaign

• Analysis: First of all, an analysis of the keywords must be carried out. The best tool for this is Google Keywords Planner where we can see how our keywords are positioned and the general search volume that exists for them.

 

By clicking on each of the keywords, a personalized action plan will be generated.

• Final budget: When you have finished selecting the keywords that you are going to want to use for your Adwords campaign, three different types of budgets will appear. It is up to you to be able to choose the one that best suits you. You can choose between a low, medium or high budget. From there you will have an approximate budget as well as the number of monthly visits that your website can have and along with this the conversion rate of the investment.

 

Of course, from there, it is your decision to determine how much money to invest per month in the Adwords campaign budget. It is precisely the conversion rate that will make that investment amortized or not.

For this reason, we always say that in these cases, it is best to have the help of experts who will help us first study very well what the keyword to work with is so that we are investing in keywords that are worth it. worth it and really bring us traffic to our website.

And secondly, preparing the budget that we previously mentioned also requires some knowledge since it is not a 100% mathematical rule, which is why the budget for an Adwords campaign can vary from one case to another.