APRIL 2010 website: Toperal

The image of this company's logo says many things and it is barely 200 pixels wide. According to experts, these types of complex mechanisms that we carry out in the communication process and in the interpretation of messages are the so-called inferential processes. In this case, reading the name of the brand and a fingerprint take me to the fascinating world of identity.

Toperal is a family business that since the sixties has specialized in shaping the identity of its clients by manufacturing awnings, hoods and fixed structures and incorporating artistic lettering techniques in all its products. Thus, if you take a look you will find among its product catalog all types of posters, advertising banners, shop windows, sun protection tarps and numerous examples accompanied by photographs.

Throughout all these years of history they have been adapting to all kinds of changes and techniques, and just as machines and fashions pass through their facilities, in recent times analog has given way to digital. It is obviously about evolution, adapting, renewing and following the path with firm steps... and yes, that also reaches the web pages. Bravo!