MAY 2010 website: Wear the pants

Wearing the pants means being in charge, being the boss, the one who gives orders, the one who has the power, the one who says the last word.

It is often used a lot when talking about who makes the decisions in a family. For example, imagine that the one who makes the decisions in the house is the woman (the wife, the mistress of the house). In that case it is said that she is the one who wears the pants, although she is always actually dressed in a skirt and is very feminine, but to allude to her power in the house, it is said that she wears the pants (as if she were the man of the house, come on).

The people at Dockers created a worldwide campaign being very aware of the debate that an expression like this raises. Beyond the controversies and intentions, I would like to highlight the great work that has been done at IndianWebs to work hand in hand with a leading firm in its sector, to carry out a very ambitious proposal that covers a huge market, covering and exceeding expectations. with a very good grade.

Furthermore, if you take a look, you will discover at least what type of pants and models the company is betting on.