In our web environment there are hundreds of messages whose text is reduced or non-existent and where photography plays a fundamental role. To reach the user, you have to take photos professionally. It is known that on the Internet the user tends to browse web pages focusing on what catches their attention the most and that their reading habit is lower than in any other type of communication medium. Precisely for these reasons, photographs for a website require a creation process so that they adapt to our communicative intention and help understand the message. At IndianWebs, to manage a website well it is necessary to know how to interpret the client's idea and project it into a quality image. To publicize a website, good photographs are essential to highlight its own characteristics and attract the user's attention.