The word “influencer” actually means “influencer,” and is a person who has a certain level of credibility on a specific topic. He is present on social networks that serve to spread his own opinions. But what really makes it special is that it has the ability to influence certain decisions of people with its words (such as buying a product or not, visiting a website or not, whether its followers have a good image of a brand or company. ). The influencer is capable of mobilizing opinions and making people take action on a specific topic. We must keep in mind that not all influencers fit with our brand or our Inbound Marketing strategy. Therefore, we must know how to identify those that, due to their values, style, and tone, are similar to our business. Furthermore, depending on our objectives we will choose some influencers or others. To choose an influencer well, we must take into account these three premises: Their ability to generate opinions and reactions in other users when they talk about a specific topic: If something characterizes them, it is their ability to generate conversation around a topic or brand, we must know how to take advantage of this aspect. The audience potential of an influencer on a given topic: Influencers' followers are more valuable for their quality than their quantity. Do not forget! The level of participation in the conversation about the topic in question