Restaurants have realized the enormous potential of moving their marketing efforts online. It is clear that 9 out of 10 restaurants use social networks in Spain. The shift is in the right direction, but now is the time to analyze whether they are investing in the right networks. At IndianWebs we think that networks like Facebook or Twitter are the most popular for restaurant owners and the ones with the largest audience, but their impact may not be as high as we think. In hospitality, purchasing cycles are very short. If resources are limited, it would be advisable to allocate them to channels where consumers seek information to decide an immediate purchase. The restaurant must be listed on: Yelp, Foursquare and Google Places. These types of platforms have been specially designed so that businesses can achieve a very clear objective: bring customers to the physical location. Leaving aside these options means that brands will not appear when the consumer takes their cell phone out of their pocket, does a search and decides where they are going to eat. SocialMedia Pack RESTAURANTS Offer aimed at restaurants, bars, pubs, nightclubs, etc... Profile management on Yelp. Profile management in FourSquare. Profile management in Google Places. Profile management on Twitter and Facebook. publication of the Menu or offer of the day. Monitoring customer opinions. Special customer promotions.