If you want to make the most of your PPC efforts and improve click-through rates (CTR), personalizing your search ads is a must. Gone are the days when people could be expected to read a long text. Nowadays, PPC ads include various add-ons to attract people, convey many messages in a concise manner, and in turn increase CTR.
This is where Google Ads extensions come in handy. Google Ads offers numerous extensions, from ratings to calls and more, to improve engagement with your search ads.
Google states:
“All types of ad extensions we offer are intended to benefit our users, resulting in a higher CTR for you. On average, we have found that there is a 15% CTR increase when implementing a new ad extension.”
Now, the problem is that there are many Google Ads extensions available. It can be overwhelming to select the right one. Adding all the extensions in the hope of an outstanding CTR can lower your quality score. You must choose the right extensions to impact your CTR.
Don't worry, we've talked to digital marketing services experts to find a way. Today, we bring you an extensive list of the best Google Ads extensions to use in your PPC campaigns. Look these.
Optimize your PPC campaigns with the best Google Ads extensions
Sitelink Extension
A sitelink extension can display two to six sitelinks per ad. You can add a two-line description to each sitelink. It will take users directly to the important pages of your website.
Let's say you offer a website hosting service. You can add multiple landing pages such as dedicated hosting plans, VPS hosting plans, contact us, etc. to your sitelink extensions and direct people directly to those pages.
Studies indicate that adding the sitelink extension can increase an ad's CTR by an average of 8%.
Location extension
It will allow you to add the physical address of your business to the advertisement. It is ideal for businesses that have a physical store and want people to visit their store. The location extension is useful because it gives people an idea of the company's location.
By clicking on the address, people will be directed to Google Maps to identify the location. It will help them to find the address location easily.
Suppose you run a furniture store and you want people to visit your store. A location extension will be very useful for your business. In fact, it is essential for any business that relies on “near me” search advertising efforts.
For mobile ads, the location extension comes with a Google Maps direction button. Clicking the button will show the route from the users location to the store.
The location extension has a subset: affiliate location extension. This is ideal for businesses with multiple locations in the same general area, brands that sell products to other retailers, and national retail brands. For example, a television brand may list the retailers in an area that stock its products, an automobile manufacturer may list the locations of its dealerships, etc.
Call extensions
Call extensions allow potential consumers to call a business directly. It provides a great opportunity for meaningful engagement with potential customers. You can display the call extension in a click-to-call format, so people can tap or click the number or button to make a call. This greatly improves the user experience.
Now, here's a catch. In pay per click, a click costs some money. And a “click” to call is the same as a click on the search ad. Therefore, it will cost you some money.
If you don't want to pay, you can only show the phone number. Here, prospects have to dial the number and call.
Promotion extension
This extension allows companies to highlight their sales promotions. You can schedule it to turn on or off automatically on specific dates. Suppose you are offering a Black Friday deal. You can feature it in your ad to entice potential customers to buy. If you have a special landing page for promotion, you can direct people directly to that landing page through this extension.
See the list of occasions and dates available that Google allows you to add to the promotion extension. You can present a monetary discount or a percentage discount.
Structured Snippet Extension
This extension allows you to highlight various aspects of your products or services. You can add up to two structured snippets per ad. It can present various structured fragment headers, such as types, styles, markups, etc.
Let's say your website sells glasses. You can use the “Styles” structured snippet and add aviator, custom, round, walker, cat eye, etc., to the snippet. Again, if you sell TVs, you can feature different types of TVs (like Smart TVs, LED, 4K HD TVs, OLED, QLED, Full HD TVs, etc.) in the “Types” structured snippet.
Featured Text Extension
PPC service experts found this to be a crucial extension and always recommend using it. Such extensions reflect your USPs and can highlight the features of your products or services. It can display two to six calls, depending on available space. Each call can contain 25 characters.
These may include “free shipping,” “24/7 customer service,” “1-day shipping,” “rush, limited inventory,” etc.
A callout extension instantly grabs people's attention and prompts them to take a step.
Price extension
Price is an important factor when deciding whether or not to buy something.
When people see a text ad in search results, there's no guarantee they'll check out your website and find out your pricing information. On the other hand, a price extension allows prospects to find out the cost of a product and visit your website to check the offer.
Being upfront with your price shows your transparency and can reward you with a higher CTR. Google can display up to eight price cards.
Suppose you offer a car rental service. You can add a price extension to let people know how much it would cost per day. Pricing extensions allow you to feature multiple pricing boxes at the bottom of your ad, helping your ad stand out.
Application extension
Do you have a mobile application? This extension can be effective if you want to increase your app downloads. This shows up in mobile searches.
Below your business ad, you can display the app with a call-to-action button to install it. When users click the button, they will be redirected to the app store to install the app.
Ending
Ad extensions help you take up more screen space and increase the chances of users clicking on the ad. You don't need to add all the extensions we mention here, just choose the most suitable ones for your ad.
Add relevant extensions to your search ads and seeing a higher CTR will be a matter of time! We wish you the best.
