But do you know exactly how to use your contacts in the most advantageous way for your business?
In this article I will describe how to use the Lead Generation activity thanks to Telegram and how to manage your channel through many small tricks that will make your work easier.
What is a Telegram channel?
First of all, I think it is correct to explain what differentiates a Telegram channel from a group.
In a Telegram group, all subscribers have the opportunity to send messages and interact with each other, and everyone has access to the list of registered people.
On the Telegram channel, however, only administrators will be able to send messages and see subscribers.
Precisely because of these characteristics, Telegram channels are very useful for companies to advertise offers, blog articles, delve into certain topics, inform clients of any news and everything they consider useful for their Lead Nurturing activity.
Why create a Telegram channel to take advantage of Lead Generation
Most methods that exploit data collected by Lead Generation activity are based on activities that are, in my opinion, too invasive (emails, phone calls, etc.).
Personally, for example, I have never been a lover of Mail Marketing; perhaps because, as a user, I delete 99% of the advertising emails that arrive on my mobile phone, however, requesting deletion from the list.
Likewise, I am very reluctant to answer advertising calls, always trying to end the call as soon as possible. As I do it, I'm sure other users will also do it; will significantly distort the data in your possession.
Are you really sure that all the people on your list are hot or lukewarm contacts?
By creating a Telegram channel instead, you will be able to manage all these critical issues with just a few clicks. In fact, through a series of specific actions, you will be able to see in real time everything that happens within your contact list.
This way you will be able to straighten the socket in a timely manner, thus avoiding a waste of resources for your company.
The advantages of using a Telegram channel for web marketing
The advantages of using a Telegram channel are really many.
First of all, it's free!
You won't have to buy subscription packages or expensive software that will manage your contact list
People will subscribe directly to the channel and from there you can start your Lead Nurturing business to stay in touch with them and build more and more loyalty.
You will be dealing primarily with warm, if not hot, contacts; This is because sometimes (and it happens much more often than you think), those who fill out a form, leaving their data, do so superficially and perhaps totally disinterested in the main topic of your business.
In this case, however, an uninterested person will hardly subscribe to your channel and if they do so after a very short time they will be able to leave with just one click.
The people who remain are people who are interested in your business or could be interested in it in the short term; And it is on them that you will focus your efforts!
Precisely for this reason, unlike other methods of collecting contacts, you will have the possibility of knowing in real time how many people are really interested in you.
Another fundamental advantage is related to privacy, you will not have any problems in this regard, since subscribers will not share any personal data with you, such as real names, phone numbers or emails; You will only see their nickname and profile photo.
Lead Generation directed to the Telegram channel
But, what are the methods to use to get people to subscribe to our channel?
Personally, I use Facebook ads a lot: by advertising the link to your channel you will ensure that people subscribe directly, without having to go through forms to fill out or web pages, with the risk of them getting lost along the way.
Or through a specific Call to Action on your site or blog, inviting readers to subscribe to your channel to be notified in real time of new content such as articles, offers and promotions, etc.
But there are other ways to generate leads too!
How to increase the number of subscribers to your channel directly on Telegram
Telegram channels may have other more or less free Lead Generation methodologies that cannot normally be used.
Increase subscribers through Telegram's "search" function
For example, using Telegram's "search" feature, people will be able to find you if you have entered certain keywords in your channel title.
Don't make the mistake of naming the channel title with just your company name, add other useful information so they can find you even if they aren't looking for you directly!
Sponsorships on Telegram: what they are, how to do them and how to avoid scams
Another method is to sponsor your channel on the Telegram channels of other companies or people.
How?
There are three possibilities; but I'll tell you right away that the second is the one that I have always avoided, focusing on the first two, and you will understand why:
You can contact the owner of another channel directly and ask them if they want to do a reciprocal exchange of sponsorships. If they accept, they will send a message on their channel informing subscribers of the existence of yours and you will do the same.
Personally, I advise you to write the message that you will have to send yourself and not let others do it; Who better than you to describe your channel?
The second way to increase the number of subscribers to your Telegram channel is to buy sponsorship on other channels.
There are people who have channels with a very high number of subscribers and will offer you, for a fee, to sponsor your channel.
Generally, these people contact the owners of new channels, with very few subscribers, who, attracted by the possibility of being visible to many people, accept.
But, as I mentioned before, I have personally never used this type of sponsorship, first of all because I am against an activity of this type; There is also a great risk of being scammed.
This is because the cost that a sponsorship may have is based on the number of subscribers of the channel where it will take place. Unfortunately, as often happens on other platforms or social networks, it is possible to increase the number of followers through incorrect techniques.
With the risk that you find yourself sponsored in an empty channel thinking that you are visible to thousands of people.
Sponsor Lists – A Free and Functional Method to Generate Contacts on Telegram
Finally, another very efficient method to generate leads is to use sponsorship lists.
How do they work?
There are groups on Telegram where the owners of various channels who want to be sponsored meet.
By using certain BOTs, lists are created that will be automatically published on all participants' channels for 24 hours.
This means that your channel will be visible within these lists, for 24 hours, on all participating channels.
I give you a practical example:
The lists work by groups of subscribers (from 0 to 500 subscribers, from 500 to 1000 and so on) and each list can contain a maximum of 30 channels.
If you are in the first band and let's assume that each list has an average of 300 subscribers; That means your channel will be visible to around 9000 people for 24 hours!
Imagine the same reasoning in the parenthesis dedicated to channels with 10.000/20.000 subscribers...
How much free advertising will you do this way?
Use BOT to simplify your activity on Telegram
Another very interesting topic, which may be the subject of further study later, is that related to BOTs.
BOTs are small programs that allow you to manage your Telegram channel, such as scheduling the posts to send, the possibility of formatting the text in HTML, the possibility of creating an anonymous parallel chat where subscribers can contact you privately, etc. .
If you're in touch with a programmer, you can also have custom BOTs created specifically for your channel.
In fact, there are endless possibilities in its use!
All this will be very useful to save time and plan your activities.
How to analyze your Telegram channel data
At the beginning of the article I told you that with Telegram you can monitor the progress of your channel in real time.
This is possible thanks to the new statistics system that can be viewed directly on the channel.
In fact, you will be able to analyze an incredible amount of data: the trend of the logs, where the logs come from, the group's daily entries and exits, and so on!
All of this is very important information that will let you know how you are progressing in managing your channel and, if necessary, intervene promptly to avoid problems.
To give you an example of the type of data to analyze, below I report the trend of registrations in one of my Telegram channels over the last 6 months.
The five periods in which there are significant increases in subscribers are those in which I activated advertising on Facebook; In the other cases, however, the increases derive mainly from organic traffic on my website (where there are many Call to Actions that redirect to the Telegram channel) and from sponsorship lists.
But the statistics do not stop there, there are really many and it is not certain that I will talk about this aspect in more detail later.
Is it worth opening a Telegram channel?
Think about it, are these activities that you can do the same by taking advantage of your contacts in a different way?
With Mail Marketing or other Lead Nurturing systems, do you have real-time feedback on your work like you could get with Telegram?
