This blog will highlight the top 5 marketing strategies for your eCommerce app. Give it a read.
How to Market Your Ecommerce App: A Quick Guide
1. Raise awareness before app launch
Running a thorough marketing campaign before launching your app is a great strategy. It will keep your customers curious and excited. Conquer the market with a solid marketing strategy. Announce it on your website, include the news in your newsletter, post it on social media – there are different ways you can let people know about your app launch. You can even create a video with flashes of the app screens.
Here's a pro tip. Avoid publishing a specific release date until the app is completely ready and bug-free. During the development process things can happen that are beyond your control. Promising an app launch and failing to deliver will create a negative impression on your brand.
We know it can be difficult to run marketing campaigns when you're busy focusing on your business. Hiring professional digital marketing services will fill this gap and reduce your hassles.
2. Optimize the app list
In such a competitive landscape, it is challenging to drive visibility and installs without implementing the right optimization practices.
Here is a checklist for app store optimization:
Pay attention to the name and description of the app. The name should be relevant to your application and easy to read. Including keywords in the app name and description can translate well. For example, if your brand name is ABC and it is a food delivery app, you can use ABC – Food Delivery App for the app name. Make sure you limit your app name to 30 characters.
Keyword research is crucial for app store optimization. For this, you need to evaluate the main features of the app, the synonyms that describe its features, the category of the app, the commonly used terms for the app, etc.
The application description must be clearly structured. Using bullet points will be a good idea. Be sure to limit app descriptions to 4000 characters.
Getting positive reviews is a crucial part. So, pay attention to user feedback and improve your app. Focusing on reputation management will be a good idea.
3. Promote your app on your website
This is the easiest and one of the most effective ways to promote your app. Create a featured banner on your site to promote your app. By clicking on the banner, users should be taken to the app download page. This will eliminate the hassle of opening the app store, searching with the app name, detecting your app amidst the rest, and installing it.
To drive more installs, you can attract visitors with attractive offers. For example, you can offer 15% discounts if people buy from mobile apps. Such incentives will encourage people to install your app.
4. Take advantage of paid ads
Paid ads can greatly boost your marketing efforts. Here, you have to pay the search engine, social media or third-party website for every click you earn. We'll explore Google display ads and Facebook ads next.
With Google Display Ads, you can reach people who are likely interested in your services or products. To run Google Display Ads, sign in to your Google Ads account. Click Campaigns and then select New Campaign. Now, choose Display Network Only as your campaign type.
Furthermore, since Facebook has a wide user group, running paid ads on this platform is effective for e-commerce businesses as it allows them to reach a large audience.
With Facebook Ads, you can classify and target your audience based on gender, age, country, culture, etc. To run Facebook ads, go to Ads Manager, select App Installs as the campaign objective, fill out the criteria for your target audience, select a specific format section, and fill out the ad details (text, title, CTA ). That's it, now you can run it.
5. Adopt an email marketing strategy
Ecommerce businesses can benefit from email marketing. Sharing the news about new product line launches, discount and sales notifications, order confirmations, order status, product replenishment – email marketing can help convey various information to customers. And such emails usually have high open rates.
Your app marketing strategy can be integrated with email marketing. Simply add a line in your email informing about the existence of your app and share a link so people can easily install it. You can even share the benefits of installing the app, for example an extra 10% discount when ordering from the mobile app. Again, while sending a confirmation email, you can add this line: “track shipment status directly in the app.”
Typically, emails are sent to consumers who previously purchased from your website. Therefore, they have a high chance to install the app and place the next order from the app.
6. Influencer Marketing
Influencers have a large follower base on social media, blogs and YouTube. They can have a great impact on the audience's purchasing decisions. That is why they play a vital role in today's marketing strategy.
Reach out to influencers operating in your niche and gain the trust of your audience through them. There are several tools available in the market to find influencers. Discount codes, product giveaways, exclusive collections, affiliate links are some of the common strategies you can adopt.
While these are some of the most effective marketing strategies for an eCommerce app, we encourage you to explore the dynamic field of digital marketing and drive the success of your business. Let us know which strategy you want to adopt next!
