Without a doubt, security in the E-commerce It is one of the keys to the future of online shopping, both for consumers and online businesses.And trust is one of the factors that can most influence customers in their purchasing decision. For this reason Having a trusted payment gateway in our online store will help increase sales and improve the image of our online business.
There are many payment platforms that we can install in our online store, it will be up to each one to choose one or the other, but always prioritizing security for our customers in order to transmit the greatest confidence.
Due to this customer concern about the dubious security of buy onlinewith their credit cards, and the need for electronic businesses to end this panic towards online purchases, the PCI DDS regulations came into force, about the security of card payments. As a result of this regulation, many online businesses requested an audit to ensure that their online businesses complied with said regulations, which would mean that their online store offered a 100% secure and trusted payment method.
Therefore, it is important to choose the most efficient and secure payment methods for our online store. In this case, those that comply with PCI DDS regulations will be a safe bet. It should be noted that the first European payment gateway to obtain this certification wassipay with its new version 3.0.
The PCI DDS, Payment Card Industry Data Security Standard, was defined by the main card issuers such as Visa, MasterCard or American Express among others.. This is a set of rules that aim to reduce the risk of card data being leaked, with the aim of avoiding possible fraud. That is to say, PCI DDS allows our clients to make their online card payments securely.
Despite being a regulations of a global nature, since it brings together all businesses that have card payments, whether online or not, specifically providing many benefits to the e-commerce sector.
With PCI DDS, both online businesses and online customers win, that thanks to the defined standards, benefits have been seen in four aspects:
- Security in online purchases, which generates trust for both parties.
- Protection against possible fraudulent activities.
- Ensures security in the use of personal data
- Improve online reputation
Thanks to new security regulations such as PCI DDS, electronic commerce continues to grow in our country. There is no doubt that this is a great advance in the sector, where there is still much to do and where we envision a successful future.
And you, as clients or businessmen, what do you think about the new regulations? Do you think it is beneficial for both?
