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The key factors that influence the SEO positioning of your website

30/12/2022
Elizabeth De Leon

The SEO positioning of a website refers to its placement in the search results of search engines, such as Google. There are several factors that can influence the SEO positioning of a website. Some of the most important are the following:

 

  1. Content: The content of the website must be of quality and of interest to the target audience. It should provide useful information and be written clearly and concisely.
  2. Keywords: Keywords are terms that users use in search engines to find information. It is important to use relevant keywords in your web page content and site tags to improve your ranking in search results.
  3. External links: External links to the website can also influence its positioning. The higher the quality and authority of the sites that link to the page, the greater their influence on ranking.
  4. Design and usability: An attractive, user-friendly design can improve the user experience and therefore increase the likelihood that visitors will stay on the page for longer. This can improve ranking in search results.
  5. Charging speed: The loading speed of a web page can also affect its positioning. Pages that take too long to load can deter users and search engines.
  6. Site structure: A well-organized and easy-to-navigate site structure can help search engines better understand your site's content and improve your rankings.
  7. Title tags and metadata: Title tags and metadata are small pieces of information that are included in the HTML code of a web page. These tags provide information about the content of the page and can influence ranking in search results.

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