Flash is a tool used to generate a file format that allows you to create animations and integrate video and audio, among other features that show quite visually attractive results. For years, the trend has existed and continues for small and medium-sized companies to have a website designed with Flash. Below we detail our reasons why we would not design a website with Flash. 1.- Accessibility. To reproduce a web page in Flash you need a browser plug-in, which not everyone has installed, that is, not everyone will be able to view the site. Nobody assures you that this user wants to enter your website enough to install the plugin. Another accessibility problem, which is increasing, is that mobile devices are stopping reproducing sites in Flash (they do not have the plugin installed), and this is something that is increasingly expanding to other devices such as tablets. Over the years, more and more devices will stop playing Flash, so it will really be a problem to have a website that many people cannot open. 2.- Positioning in search engines. Search engines cannot read Flash, which is a big problem for those seeking to attract visitors through them. This implies that different key words/phrases that attract visitors to the website cannot be positioned in search engines, since for Google, Flash websites are like an image. It is as if flash websites did not have any text. More and more users, to go to a web page, write the name of the site or product in the search forms. And there are also many buyers who find what they need with the help of search engines. That is why it is very important to be well positioned, you must appear among the first search results to attract customers to your website. 6.- Management problems What happens if you want to make a change such as adding a section, or updating a price or service? One of the great advantages of creating your website with self-managed systems, such as those used by blogs, is that you can offer whatever you want in real time, add or remove a service, organize the content by categories and correct any errors instantly. . And all these changes are tracked and taken into account by search robots. Furthermore, given that with Flash it is very easy to make spectacular animations, designers usually focus on this power to make very eye-catching websites. But they leave aside aspects such as ease of use and good organization of the website, a fundamental property of a website. In general, if you want to sell online, it is more advisable to invest in a self-managed website. If it has content, is well structured and is easy to update, it will be able to position itself better in search engines, which will obviously cause more visits. There will be savings in maintenance and sales will increase.
