The pandemic has made many business owners realize and explore the immense potential of online stores to facilitate business growth. This approach will continue in 2022 and beyond. And as more and more companies enter the e-commerce space, the landscape will become more competitive.
To survive in such a competitive environment, it is important for companies to offer an innovative and dynamic shopping experience to visitors. Staying up to date with the latest web design trends is crucial to ensure the same.
If you are not sure which trend to follow and which to skip, we are here to answer your question. Today, we'll walk you through the top eCommerce web design trends that will rule in and beyond 2022. Take a look and implement them on your website.
Latest trends in e-commerce website design
Neutral background color
While bold, vibrant colors have been widely used for a few years, a neutral color palette is gradually entering the market. Neutral colors offer a sophisticated perspective that many brands seek to reflect.
Creative web designers play with the neutral color palette to go beyond black and white. Beautiful color shades such as cream, steel, taupe, beige, soft blue, teal, brown, gray, coffee, tan, olive, etc. can be used. in accordance with the brand's aesthetics.
In addition to offering a unique look, neutral-colored web design produces a minimalist outlook, much in demand these days. But remember, minimalism is not simply about color tones; It is reflected through various features of a website. If you want to learn more about minimalist web design, this blog is a must-read.
Multidirectional design
Unconventional design has always managed to capture the attention of viewers and web designers are looking to experiment more with it. Thanks to the multi-directional layout feature, users can scroll not only up and down, but also forward, backward, etc.
All of this makes the site more interactive for visitors. The result? Better user engagement and a unique brand image. Now, creating a multi-directional design requires adequate technical expertise. That is why it is better to hire professional e-commerce website development services to create a user-friendly e-store.
Vertically aligned menu bar
A horizontal menu is quite common in online stores. Although it looks and works great on large screens like laptops and desktops, people accessing the e-store on mobile devices find it problematic.
While a responsive website may feature a horizontal menu on large screens and a vertical one on small screens, web designers can seek to create a consistent website layout regardless of screen size. The vertical menus are very intuitive and do not take up much space. These serve as an efficient guide for users and help them explore an online store smoothly.
Micro animations
Website developers are constantly looking to include elements on any website that improve user engagement. Micro animations can effectively accomplish this goal by drawing users' attention to specific sections of the page.
Here are some examples of how to integrate micro animations into your e-store. If a product has multiple color variants, you may consider using a mouseover effect that allows shoppers to quickly see different colors and designs without having to visit multiple product pages.
Again, you can use micro animation to provide feedback on a specific action. For example, when a user adds an item to the cart or makes a payment, a micro animation feature may appear to inform them that the action was successful. By improving user engagement, micro animations encourage users to spend more time on the website.
Not sure how to integrate micro animations into your e-store? Consider hiring a professional website design company and get it done.
Organic Forms
While geometric shapes like grids became a major web design trend in 2020, organic, fluid shapes will dominate the market in 2022. Such shapes involve anything but straight lines. These asymmetrical and sinuous shapes break with strict and limiting patterns.
Organic shapes effectively divide various sections of a website without using sharp angles or lines. Circles, curves, ovals – there are varied shapes to experiment with. The absence of sharp lines means softness, infinity, movement and harmony. Therefore, such designs inspire a unique youthful and carefree vibe that many e-commerce brands seek to associate themselves with.
Panoramic view of product image
Delivering a smooth and seamless user experience is one of the main concerns of any eCommerce website design. Web designers tirelessly experiment with various features to ensure that users can find everything with nominal actions.
Panoramic view is one of the useful web design trends for 2022. Users usually need to click on different product images to check a product from various angles. With the panoramic product image viewer, users can view the image from numerous angles at the same time.
Major online stores like IKEA, H&M, Myntra, etc. They have already used the feature to their advantage. It will encourage more e-store owners to opt for the feature.
Greater customization
It's important to provide a personalized experience on your online store by presenting targeted offers and product recommendations based on potential buyers' past actions, purchase history, browsing behavior, demographics, and other personal data.
For example, if you own a clothing store, you can track the geolocation of an IP address and display product recommendations on the home page specific to the location's current weather. This is ideal for e-stores that serve multiple countries. A user accessing the site from tropical countries can find cool outfits on the home page, while one accessing the site from Western countries can find warm clothing.
For returning visitors, a section designated as “recently viewed items” could be helpful. To facilitate cross-selling, you can designate a “usually bought together” section. All of these offer a personalized user experience and increase conversions.
