On this occasion, we analyze one of our most recent web design projects: the development of the Ideal Mamparas platform. As the main novelty, we highlight the inclusion of an electronic commerce component that will allow our client to provide an optimized purchase process through the Internet. Due to Covid-19, the company has decided to produce protection elements, an initiative that crystallizes in one of the sections of the site.
Although most of the sections are intended to place our client in the reference place that corresponds to him within his sector (the sale and installation of screens), we have tried to highlight the rest of the products that he markets in a totally comprehensive commercial experience .
The clean and tidy design tries to put the customer's products at the center and provide an overview of the competitive advantages it offers compared to other companies in its industry.
Likewise, we try to strengthen the contact points of the platform, giving the user a way to request information or help throughout all the extensions of the web. Thus, the footer acts as an informative constant that allows access to the most important data about the client's company or to move towards different ways of interaction with the organization.
Many companies are putting all the meat on the spit on the digital plane. In this sense, Ideal Screens did not want to be left behind and has implemented the ecommerce function to complement its commercial tools. The idea was to facilitate, as far as possible, the screen selection process.
To facilitate the user's search, we have chosen to implement a fairly comprehensive filter that allows the user to research the customer's product range in an intuitive way. For example, you can filter by size or color, two of the most decisive criteria in this type of purchase.
Another objective of the client, apart from updating its web infrastructure, was to improve its SEO positioning capacity. For this reason, we have provided strategic content that includes the main keywords by which the customer is usually found. In addition, the technical review of the performance of the page based on this objective has allowed it to climb positions in its most relevant niches.
To ensure optimal performance after the intervention, we also take care of web maintenance. This not only ensures the proper functioning of the page, but also its long-term SEO effectiveness.
In conclusion, this web design tries to represent the aspirations of the client and give it greater relevance in the digital field.
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