NOVEMBER 2019 website: Asadores Feca

Thigh or breast?

Those in favor of the chicken thigh and those of the chicken breast are two totally irreconcilable groups. This debate has not only given rise to great dissertations with more or less scientific rigor, but also encourages great family discussions every weekend in Spain. 

Jokes aside, chicken al ast is the star product of Sundays in millions of Spanish homes. The tradition of eating roast chicken on holidays is lost over the centuries, although it became popular between 1950 and 1960 with the expansion of intensive livestock farming. From then until today, the queue at the pollerías on Sundays at noon is a picture that is repeated week after week, like a kind of pilgrimage. 

Many of the chicken rotisseries in Spain are manufactured by FECA, a family business founded in 1957. In 1983 it began to market them throughout the country and in 1992 throughout Europe and Africa.

In November 2019 they decided to renew their website, which had become outdated in terms of design and content. Simultaneously, they renewed their product catalog and their corporate image with the help of Waltex, a reference agency in Barcelona that is our partner in design and branding. 

The web

The new FECA website is very impressive on a visual level. For the company, the most important thing was to present its wide range of products and give the contact information of its different subsidiaries in a clear way. 

Being a leader in the sector, we did not see it necessary to go into too much detail explaining the history and background of the company, but rather we focused on its offer. Thus, the products not only have a prominent place in the header, but they also have prominence on the home page. From the homepage you can access all the products and you can download the paper catalog designed by Waltex. 

We create a page for each product with all its technical specifications very well structured and a photo gallery to give the user maximum information on a single screen. 

On the website we also include a blog where we publish company news and articles about the sector. Blogs help position a website in search engines and, when well managed, provide value in terms of communication and branding.