OCTOBER 2019 website: Inmogem

Reinvent yourself or die

The real estate sector is constantly evolving in the digital environment. In the last 10-15 years, many companies have had to reinvent themselves to be competitive. The emergence of large real estate portals and online agencies and the change in mentality and behavior of the end customer was a turning point and has promoted new business and marketing models. 

Inmogem, since 1995, has offered its clients a comprehensive service in homes, premises, farmhouses, hotels and offices. In addition, it works as a real estate agency. This diversity of activities led them to differentiate two brands: Inmogem Reformas and Inmogem Fincas. 

Being a consolidated business in the sector and with 25 years of experience, they never felt the need to have an online presence. However, in October 2019 they went to IndianWebs to create a website from scratch and completely customized.

The web

From the beginning, we made an effort to differentiate the two aspects of the company. That's why we use two different logos in the header and give each one a section of the menu.

Regarding the renovations and interior design, we have taken advantage of the visual impact of the work of Núria Vergara, manager of Inmogem, and her team, giving prominence to the image. Along these lines, we have integrated the company's Instagram profile on the main page, which updates automatically.

In the Projects section we have prepared a portfolio with 6 high-quality comprehensive renovation projects carried out by Inmogem. Each of them has a photo gallery so that the user can see the works carried out in detail. Likewise, in the Details section we have selected more specific decoration works to show Inmogem's great ability to create unique pieces with exquisite taste. 

The Real Estate section is intended for Inmogem Inmuebles and presents in a very visual and simple way the properties managed by the company, giving the user maximum information by optimizing space and taking into account readability criteria. 

On the website we also include a blog where we publish company news and articles about the sector. Blogs help position a website in search engines and, when well managed, provide value in terms of communication and branding.